Monday, June 6 2011, 7-10:30 pm.
Parsons The New School for Design, Theresa Lang Student Center
Silver: Hot Studio, Morgan Stanley, Razorfish, Whitney Hess
Honorable Mention: Organic Inc., Modus Associates
Monday, June 6 2011, 7-10:30 pm.
Parsons The New School for Design, Theresa Lang Student Center
Silver: Hot Studio, Morgan Stanley, Razorfish, Whitney Hess
Honorable Mention: Organic Inc., Modus Associates
Five years ago, Nike put a chip in a shoe and changed the sport of running. Today, they’re doing it again. Introducing the Nike+ GPS app: Now, runners can join the world’s largest running club by simply downloading the app, whether laced in Nike shoes or not. Nike+ is in your pocket, ready for a run anytime. Running outdoors, GPS tracks your run—indoors, the accelerometer detects movement. Any friend who “likes” or comments on your Facebook status gives you an audible “cheer” via your headphones. And celebs like Tracy Morgan give props based on your performance.
The Nike+ GPS app is the latest chapter of the Nike+ platform. The development of the Nike+ GPS began in early 2010, with the app introduced on the iTunes App Store on September 7, 2010. Creating a trustworthy experience was essential. Runners are taking a leap of faith using the Nike+ GPS app to track their performance, so we had to deliver the highest level of usability to make this a success. The UX had to be simple enough for runners to easily get out and run, but we also had to ensure the accurate tracking and visualization of data. We were able to really shape the experience, crafting an application that people enjoy using every day. Nike+ GPS also redefined how runners everywhere interact with Nike+. Now, the experience doesn’t require a sensor in Nike shoes, runners can simply download the Nike+ GPS app and be part of the world’s largest running club.
R/GA is a full-service digital agency based in New York City, with offices in San Francisco, Chicago, London, Sao Paulo, Buenos Aires, and Singapore.
Consumer Goods/ Products
Adam Jesberger – Art Director, Andrew Mercando – Senior Interaction Designer, Cesar Marchetti – Design Director, Ian Spalter – Executive Creative Director, Mobile & Social Platforms, James Kuo – Group Director, Production, Joo Youn Paek – Associated Creative Director, Josh Stephenson- Technical Team Leader & Social Platform Architect, Mobile & Social Platforms, Masha Ioveva – Associated Creative Director, Ray Sison – Senior Visual Designer, Stephen Kob- Interaction Design Director
Tuesday, September 7, 2010
Hot Studio was hired by Blurb to create an online bookmaking application from the ground up. The timeline and budget were tight, but we aimed to achieve best in class with a highly intuitive and elegant interface that helps users create a beautiful book.
Initially Hot Studio was hired for a 6 week engagement to establish the foundational framework for the application, which turned into a longer engagement to work through details and work closely with Blurb’s development team to get to launch. Ultimately we worked with the Blurb team for about 12 weeks. In such a short time we were able to create some basic personas, establish design principles, create several high-level concepts for the interface before choosing one, and create detailed wireframes for the dev team. As the development team was Agile, we were frequently collaborating with them as scope changed, interactions were re-thought, and technology limitations reared their head. Additionally, we were able to work in a few rounds of testing along the way (both concept testing and later, usability) and vet a roadmap of future ideas for implementation.implementation.
Hot Studio is a small digital experience agency in San Francisco, CA.
Dani Malik, Marsha Plat, Dave Shih, Margot Merrill Fernandez
Friday, September 10, 2010
Link to: PDF
Matrix is Morgan Stanley’s Client Portal and Fixed Income ecommerce platform. Matrix provides Morgan Stanley’s clients with unparalleled access to live prices, exclusive research, trade ideas and commentaries, cutting edge analytics tools and the ability to trade directly from their desktops in a single, integrated application.
Matrix is one of the largest and most complex Adobe Flex projects undertaken to date. With the US launch in 2010 building on the success of the European launch of a year before, Matrix continues to lead the industry in fundamentally changing in the quality of experience provided to institutional investment banking clients, adding new product lines and functionality with more to come this year. Matrix continues to bring together content and functionality that is still, on other proprietary platforms, only available separately. As a result it continues to set a new standard for quality of experience that is now being replicated across the industry.
Morgan Stanley is a very large investment bank in New York City.
Ian Worley, Grant Swanepoel, Simon Hatch, Jackie Chan, Dan Dumitriu, Kathleen Holman, Michael Allport, Peter Otto, Chris Borgioli, Bersi Kueper
Tuesday, June 1, 2010
The Terra mobile experience is a tablet-optimized mobile website that presents Terra’s extensive amount of content in a curated manner, tailored to tablet consumption. Rolled out in 2 languages and 9 countries in Latin America, the mobile website encourages exploration across content categories while allowing visitors to delve deeply into articles. The mobile website was built in HTML5 and works fluidly and seamlessly, much like an app.
Terra first noticed an increase in lengthy, highly engaged iPad sessions on their desktop site and came to Razorfish with a request for a tablet-optimized mobile website. The Terra site is incredibly complex and contains a great deal of content, with a hierarchy that the Razorfish team had to reorganize and flatten. The site also had to be rolled out in 9 countries and 2 languages (Spanish and Portuguese). The UX portion of the project took approximately 4 months, from September through December 2010.
Razorfish is a large Interactive advertising agency in New York City.
Terra (iPad only)
Christian Wallin & Brett Collinson
Friday, December 31, 2010
Boxee hired me as their user experience designer to help make the beta version of its media center application more mainstream-friendly. I reconceived its navigation, introduced search across content sources, and integrated social features in a less intrusive way.
In the five months that I worked with Boxee, I conducted user interviews and usability tests with several existing and prospective users, developed personas and scenarios based on my findings, created a prioritized feature set and long-term product roadmap, and drew flow diagrams and detailed wireframes of the new experience. View the full process and outcomes, here.
Whitney Hess is an Independent UX Design Consultant in New York City.
Saturday, October 10, 2009
BroadFeed is an iPad application that makes web content shared on Twitter easy and engaging to read. The app builds on one of the core behaviors of Twitter users – link sharing–by scraping Twitter lists and personal feeds to source a unique range of content. Shared links are mapped to corresponding articles and images, which in turn are compiled into a newspaper-like layout for optimized reading on the iPad. BroadFeed pulls in and prioritizes all the content that friends, colleagues, experts, organizations and other like-minded people are sharing—making it easy to explore and enjoy on your iPad, with none of the distractions. Smart features like the built-in directory of lists, the week-in-review and the photo view let you tap into content you’ll love and ensure that you never miss the stories you care about.
We created an application that re-imagines the print newspaper for a world that increasingly discovers its news through social networks and consumes it on mobile phones and touchscreen tablet computers. In the past 12 months, several web and native iOS social news applications have come to market. We set out to conquer news consumption and readability challenges on the iPad that were were presented in current offerings. Our project, BroadFeed, is an iPad app that prioritizes content for the Twitter user based on what their social network is sharing. As an internal initiative, BroadFeed had the advantage of loosely following the standard UX process of define, design, and development. This flexibility allowed for overlap between the phases as we explored how best to address identified consumer pain-points into a successful application that we could execute. Without existing data to inform or to compare against, the key to gaining any learnings would be through prototyping and releasing a build. Both provided direction to refining the feature set, the UI, and the back-end development. BroadFeed debuted in the AppStore on March 12, 2011.
Organic is a digital marketing and advertising agency, headquartered in San Francisco with locations in Los Angeles, London, Detroit and New York.
Dan Neumann – Concept & Strategy Lead, Sebastien Monney – Creative & Design Lead, Fang Yu-Lin – User Experience Lead, Phil Dokas – Technology Lead, Amy Hung – User Experience Designer, Tracy Parker – Producer, Alex Waxman – Copywriter, Felix Khazin – iOS Developer, Ryan Mannion – iOS Developer (Densebrain), Meredith Kazaras – Producer (Densebrain), Gretta Krechmaras – Visual Designer, Millie Sensat – Visual Designer, Daniel Silva – Visual Designer, Jason Lin – Visual Designer and Max Zabramny – Senior Interaction Designer
Wednesday, September 1, 2010
Links to: Download
Cleveland Clinic, one of the world’s leading medical institutions with over 40,000 employees and 4.2 million patient visits per year, engaged Modus Associates to devise a strategy for consolidating and improving its multiple employee intranet sites.
Over the course of eight years, Cleveland Clinic had developed six major and numerous minor intranet sites, developed incrementally and without coordination. The intranets became confusing and hard to use, with multiple designs, navigation schemes, lexicons and logins. The goal of this 3-month project was to devise a strategy for consolidating these intranets into a single, easy-to–use resource that would drive organizational success and better reflect Cleveland Clinic’s enviable culture of innovation and excellence.
Modus Associates is a New York-based digital innovation consultancy founded to help global brands and visionary start-ups lead and profit in the digital age.
Kristen Kulenych, Traci Paris, Sonny Fitzsimonds, Tae Sayama, Scott McDonald
Friday April 22, 2011
Chloe is responsible for leading and managing R/GA’s interaction design department. She provides the vision for the team that has been responsible for devising much of R/GA’s groundbreaking work. Since joining R/GA in 2000, she has worked in the U.S. and abroad as a design leader, a creative leader, and a visionary contributing to the development of futurevision™, R/GA’s evolving vision of the consumer landscape.
Chloe broadened her expertise with a brief tenure at Razorfish, where she worked on a variety of brands, from Condé Nast (embracing social networks on Flip.com) to Mercedes-AMG (creating an immersive, user-driven experience on Mercedes-AMG.com).
Bryan is a group director and the head of User Experience at the Razorfish New York office. He is responsible for leading and managing the largest group of user experience professionals Razorfish has in its flagship office. Since 2007 Bryan has been responsible for some of the most award winning and profitable digital transformations to come out of the New York office and a visionary influence for conceptual work in emerging technologies.
He has been planning, designing and delivering complex, innovative and usable digital products for over 12 years and has worked for many large brands at Razorfish such as Mercedes, HBO, The New York Times, Conde Nast, Unilever, Citi, New York Life and Starwood..
Prior to Razorfish, Bryan worked at R/GA, where he worked to evolve the Johnson & Johnson baby brands and their corporate intranet.
As a Director of User Experience for VML’s New York office, Peter leads experience planning and user-centered design efforts to help clients develop a deeper understanding of consumer preferences, user behaviors online and design best practices in both the web and mobile space.
Peter has 11-plus years of expertise in planning, designing and implementing web-based technology solutions. He has worked with a remarkably wide range of clients across multiple industries, including Hershey’s, Dannon, Merrill Lynch, Bank Of New York, Citibank, Discovery Channel, HP, Microsoft and Toyota, to name a few.
Peter earned a Bachelor of Arts degree in public relations from Illinois State University. In addition to leading the New York UX team at VML, Peter serves on the steering committee of the New York chapter of the Interaction Design Association, a national organization focusing on serving the needs of the web development and interaction design community.
Gloria Petron is a 16-year veteran of the interactive industry. Her early experience predates the dotcom era, when she worked with the National Football League to create multimedia corporate presentations and the first prototype of a corporate intranet. Later on, she worked for Modem Media and iXL, on accounts that included Delta Airlines, JCPenney, Chase, and TD Waterhouse. She moved to full-time financial services in 2001, spending the next seven years at HSBC Private Bank switching hats between art director, designer, prototype-builder, information architect, copywriter, and researcher.
In 2008, Gloria began consulting for financial institutions such as Citibank and JPMorganChase, law firms Weil Gotshal and Ropes and Gray, and San Francisco digital agency Naviscent. When not at work, Gloria presides over a non-profit networking organization, the NYC Usability Professionals’ Association (NYC UPA).
Whitney Quesenbery works on user research, user experience, and usability with a passion for clear communication. She works with organizations from The Open University to Sage Software to the National Cancer Institute, helping them create better experiences. She enjoys learning about people around the world and using those insights to design products where people matter.
Storytelling for User Experience: Crafting stories for better design, written with Kevin Brooks was published by Rosenfeld Media, adding the first book for the field to the current interest in stories and storytelling in all aspects of user experience.
She’s proud that one of her articles won an award as an STC Outstanding Journal Article, and that her chapter Dimensions of Usability” in Content and Complexity turns up on so many course reading lists.
Her next book, Global UX, looks at what the flat world means for UX (with Daniel Szuc). Whitney has served as president of the Usability Professionals’ Association (UPA), on the board of the Center for Plain Language. She is a Fellow of the Society for Technical Communication (STC), and leads the Usability in Civic Life project.
She has served on two US government advisory committees: U.S. Access Board (TEITAC) to update the “Section 508” accessibility regulations; and chair for Human Factors and Privacy on the Elections Assistance Commission advisory committee (TGDC) creating requirements for voting systems for US elections.
Before she was seduced by a little beige computer into software, usability, and interface design, Whitney was a theatrical lighting designer on and off Broadway, learning about storytelling from some of the masters. The lessons from the theatre stay with her in creating user experiences. Some of her favorite productions were Poppie Nongena, a South-African musical theatre hit, Brecht’s A Man’s A Man with Bill Murray and assisting on Laurie Anderson’s United States I-IV. She taught lighting for several years at Bard College, where she developed her skills in on-the-job mentoring.
Nicole Rubin is Creative Good’s most senior consulting director. She has led a wide range of customer experience projects during her 12-year tenure with Creative Good. These projects have improved the strategy, product design and business metrics of sites in high technology, retail, business-to-business, and content/media companies.
Nicole also leads Customer Experience Council 1, a group of 25 senior executives across a range of companies. Prior to Creative Good, Nicole spent four years at Forrester Research. Nicole ran Forrester’s client services organization, where she had responsibility for new service development and meeting the changing needs of Forrester’s technical and marketing customer base as the company grew.
Lead Planner/Digital Strategist merging years of interactive design and marketing to create new ways for brands to reach customers and create better experiences. Category expertise in gaming, retail, sports, consumer electronics, hi-tech, beauty, CPG, and health. Practice lead and Creative Director of groundbreaking and award-winning interactive work for leading agencies.
Prior to agency life, I was a political consultant, congressional staffer and speechwriter, game designer (PC and Playstation), and union organizer.
Oxford Technology Ventures, LLC was founded by Beverly May. Beverly is a focused and creative leader in technology strategy and product development, with over 15 years’ experience in managerial and entrepreneurial roles and 13 years’ experience in technology and the Internet.
Beverly is an expert in User Experience and Usability. However, her real value-added is her diverse range of experience that spans general management, technology development, operations management, brand marketing, journalism, design, and varied media as well as hands-on roles across the full software development lifecycle. Beverly began her career at age 20 by founding her own successful music entertainment company and independent music magazine in Toronto, Canada. Beverly has an Executive MBA from the University of Oxford, a technology Master’s degree in systems design and new media from New York University, and a BA in English and Philosophy from the University of Toronto.
We have over 1000 active members in all aspects of HCI, including information architects, interaction designers, user experience designers, service designers, product and museum experience designers, usability practitioners, digital librarians, user interface designers and UI developers.
NYCUPA seeks to bring together professionals from the marketing, design, technology and research communities so that we may share our collective experiences and create a forum for learning and professional growth.
With over 10,000 members and more than 80 local groups around the world, the IxDA network actively focuses on interaction design issues for the practitioner no matter his or her level of experience. IxDA is a novel kind of “un-organization” and relies on its passionate members to help serve the needs of the international Interaction Design community.
The IxDA New York City local group is a vibrant community of people interested in interaction design who meet monthly at face-to-face events. Programming is created by a volunteer group of local leaders and realized through the generosity of speakers, sponsors, and host partners.
The NYC Information Architecture Meetup group has been active in the New York UX community since 2003, offering regular social and professional events, and serving as a valuable job and networking resource, for new and seasoned information architects alike.
Since 2008, Internet Week has taken place all over the city, thanks to our many partners hosting diverse events in different locations.The result is a critical mass of web-focused events that raises the profile of NYC’s industry as a whole, as well as the partners who participate.
Razorfish helps companies build great brands by creating engaging experiences for consumer wherever they live the digital world. Our marketing and design capabilities, rooted in digital, combine consumer insight, technology and creativity. The result? Consumer experiences that are as dynamic, elegant, and interesting as the people using them. Clients who enjoy customer loyalty, industry recognition, and results. And employees who thrive on inventing the future
The Design and Technology BFA program focuses on new media storytelling and interaction technologies. Students explore how media drives social, political, and cultural change and solve real-world problems as well as propose new possibilities. Building on contemporary design disciplines, the program exposes students to emerging design and art practices such as data programming, computer graphics, animation, game design, motion graphics, physical computing, and interactive technologies.
Oxford Technology Ventures, LLC specializes in expert Technology Product Strategy and planning, User Experience, Information Architecture and Usability, as well as Requirements definition services for product development initiatives in software, mobile, tablets and the Internet.
Our team has been conceptualizing, planning and delivering results-focused new technology and web initiatives since 1996. We work closely with our clients in an immersive partner relationship to help understand the business and product needs and ensure we deliver. Our clients include large companies, startups, and digital agencies. Our goal is to ensure our clients produce targeted, high-quality products that achieve user, product and business goals. Simply, we help clients achieve Real Digital Business Results.
Harvest is a simple but powerful web-based time tracking and invoicing application. We are dedicated to helping creative professionals work better. Today, Harvest is relied on by innovative businesses around the world, including Happy Cog and Adaptive Path, to track time and invoice clients.
Loop11 is a powerful yet simple to use remote usability testing tool that enables you to test the user-experience of any live website or prototype. And it doesn’t stop there… you can even test your website on computers or mobile devices like iPhones, iPads and more. Get the hard facts about your website’s usability quickly and cost effectively!
Since 1987, Sachs Insights has partnered with clients and agencies to bring the voice of the consumer into the development of brands, communications, and interactive products and services. With a team of over 30 researchers, strategists, ethnographers, filmmakers and field staff, we address marketing and usability objectives to shape websites and interactive communications that are appealing, intuitive, and deliver on business and marketing goals.
Ultra Light Startups is an online and in-person community for technology entrepreneurs. Events feature startup pitches, networking and interactive, moderated panel discussions with leading industry experts. Topics cover: design, technology, marketing and finance. Attend and participate in-person in New York, Boston and Toronto, or view the live video stream from anywhere.