2014 User Experience Awards

The Premier Awards for Exceptional Digital Experience

Judges & Speakers

2014 Judges and Panelists

Alex Wright

Head of Research at Etsy

Alex Wright is the Head of Research at Etsy, where he leads a team of qualitative and quantitative researchers trying to deepen Etsy’s understanding of its global marketplace and drive ongoing UX improvements. Previously, he was Director of User Experience at The New York Times, VP of User Experience at Phoenix Pop, and Senior Manager of User Experience at IBM. He has also led high-profile UX projects for Yahoo!, The Long Now Foundation, The California Digital Library, and the Internet Archive, among others.

Alex is also the author of Cataloging the World: Paul Otlet and the Birth of the Information Age, published in June 2014 by Oxford University Press.

Twitter: @alexgrantwright
Company: Etsy.com
Website: Alexwright.org
LinkedIn: Alex Wright

Greg Petroff

Chief Experience Officer and General Manager of the User Experience Center of Excellence (UX CoE) at GE Software

Greg Petroff is the Chief Experience Officer and general manager of the User Experience Center of Excellence (UX CoE) for GE Software. The UX CoE is charged with elevating the quality of digital experiences created by GE for its customers. At GE, Greg is leading efforts to define the human interface to the Industrial Internet, connecting people to machines and systems in meaningful ways.

Greg has more than 25 years of industry experience in user-interface, experience and interaction design. Prior to GE, Greg worked at SAP in a variety of design roles, including VP of product management for the design and new applications team, where he was responsible for bridging great user experience with next generation SAP technologies to market faster.

Greg is a prominent industry personality known for his ability to use design skills to solve business problems. He is an accomplished author, speaker and has been a guest lecturer at institutions such as Parsons The New School for Design and UCLA Graduate School of Architecture. He earned his bachelor’s degree in architecture from Cal Poly San Luis Obispo and his master’s in architecture from UCLA.

Twitter: @gpetroff
Company: GE.com
LinkedIn: Greg Petroff

Michal Pasternak

Former Chief Experience Officer at Huge

Michal Pasternak was until April 25 the Chief Experience Officer at Huge, where she oversaw one of the world’s largest and most talented UX teams. As CXO, Michal has driven the creation of user-friendly experiences on many of the agency’s most prominent e-commerce and media engagements. Michal joined Huge in 2004 as the company’s ninth employee and one of its very first interaction designers. Since then, she has been instrumental in growing Huge’s User Experience and Strategy practices, specializing in the development of best-in-class experiences that improve people’s lives.

In addition to running the UX team, Michal has also helped to develop Huge School, a discipline-specific, paid apprenticeship program designed to give talented individuals the skills required to be successful in a career at Huge. The school allows for Huge to give back to the community, while training the next generation of creatives, designers and technologists. Previously, Michal worked at IDEO and Applied Materials, where she designed user-centered products in the physical world. Michal earned an MS and BS in Mechanical Engineering from Stanford University. She has also studied, taught and performed improv comedy for more than 15 years. Michal was named to Advertising Age’s list of “40 Under 40″ for 2014.

Twitter: @huge_michal
Company: Hugeinc.com
LinkedIn: Michal Pasternak

Janice Fraser

Head of LUXr at Pivotal Labs

Janice is one of America’s leading experts on Lean Startup, having advised many successful companies including Task Rabbit, Lyft, and Sharethrough. She frequently trains White House staff on innovation, and her workshops have been sold out around the world. Janice is a serial entrepreneur and an interaction designer. She was one of the first UX designers, was cofounder of leading UX firm Adaptive Path, and acted as the company’s first CEO. Janice is a keynote speaker at startup conferences around the world and at top universities and business schools, including Stanford, Kellogg, and Haas.

Company: LUXr.co
LinkedIn: Janice Fraser


Margaret Stewart

Director of Product Design at Facebook

Margaret Gould Stewart currently serves as Director of Product Design at Facebook. She previously served as Director of User Experience at YouTube. Prior to that, she spent two years leading Search and Consumer Products UX at Google. Over the course of her career, Margaret has led the design teams for 5 top 10 most visited websites in the world. (note: Tripod.com, Angelfire.com, Lycos.com, Google.com, YouTube.com…now leading the Ads design team for Facebook.com).

Margaret has been a leading practitioner and manager in the field of User Experience for over 15 years. After graduating from New York University’s Interactive Telecommunications Program in 1995, Margaret consulted extensively with New York media companies such as the New York Times, Time-Warner, and Scholastic to develop many of their first forays into the web.

She subsequently joined Tripod, Inc, the pioneering homepage building site and online community, in 1995 as its first Creative Director. Tripod was acquired by Lycos, Inc in 1998. Margaret served as General Manager of Tripod.com and Angelfire.com, and then as Senior Director of Network Design and Integration for the Lycos Network. In 2005, she joined Wachovia as its Web Usability Manager. She relocated to California in early 2007 to join Google, and in early 2009 moved to YouTube to lead their user experience team.

Margaret has served on the jury for the Cooper-Hewitt National Design Awards, and is a frequent speaker about design, user experience, creative management, and the changing landscape of media at a variety of industry events such as the TED Conference, CHI, and Adaptive Path’s Managing Experience Conference. She serves on the Board of Directors of Architecture for Humanity, and on the Strategic Board for the California College of the Arts’ Interaction Design Program. She lives in Palo Alto with her husband, three children, and various and sundry pets.

Twitter: @mags
Blog: http://www.fountly.com
Photos: http://flickr.com/photos/margaretgouldstewart/

Brian Kralyevich

Vice President of User Experience Design at Amazon

Brian Kralyevich is Vice President of User Experience Design at Amazon overseeing design for the Kindle Digital Products group based in Seattle, Washington.

Brian Kralyevich is an industry veteran with more than eighteen years of experience in design, architecture, new media and user experience design for award winning software and services. Prior to joining Amazon, Brian was Executive Creative Director for XBOX where he directed interdisciplinary design teams dedicated to delivering end-to-end consumer experiences across game consoles, Kinect, PC, mobile and web. Brian was head of user experience design at Nokia Design based in London and was responsible for the leading the team that drove the design and delivery of the Nokia N9. Brian also directed Zune’s User Experience Design for Microsoft’s Entertainment and Devices Division. Before joining Microsoft in 2003, Brian founded Scenic Creative in San Francisco where he led interactive projects with brands like XBOX, MSN and Puma. As Chief Creative Officer for Mediatruck, Inc., he defined creative solutions for the company’s clients and its proprietary design products. Earlier in his career, Brian served as Creative Director for Rare Medium’s Broadband and Convergence Group, Science and Fiction. Brian also served as Design Director for Circumstance Design, where he led award winning projects such as James Cameron’s Titanic Explorer, Fox’s Sports and King of the Hill. Brian has a Master degree in Architecture from The University of Texas where he studied and practiced architecture while developing an interdisciplinary approach to problem solving that is fundamental toBrian’s design innovations at Amazon.

Brian’s designs have appeared in the New York Times, Wall Street Journal, Cnet.com, Communication Arts, Secrets of Successful Web Sites by David Siegel, Design Matters (SFMOMA Architecture + Design Forum) and have received awards from New Media magazine, INVISION New Media and One Show Interactive. Brian has overseen design on projects for XBOX, Nokia, Zune, Media Center, MSN, Macromedia, Nieman Marcus, Puma, FOX, Intel, ZDTV, Sony and Ericson.

Company: Amazon.com
LinkedIn: Brian Kralyevich

Turi McKinley

Participatory Design Director at Frog

Turi focuses on developing participatory design and creative collaboration processes and skills within Frog and for Frog clients. She partners closely with companies seeking to develop new skillsets and creative collaboration capabilities to identify strategies and projects where skills can be built through a learn-by-doing approach. Her clients include GE, Honeywell, ETS, Humana, Mars Drinks, UNICEF, Colgate and MTV.

Turi’s background is in interaction design, design research, and experience strategy. She holds an MFA in Design and Technology from the Parsons School of Design.

She has lived, researched, and worked extensively in the United Kingdom, Australia, India, Nepal, Korea, and China. Her academic background is in Anthropology with emphasis on symbolic anthropology and ethnography. Outside of the office, she blows glass and travels the world.

Company: Frogdesign.com
LinkedIn: Turi McKinley

Cliff Kuang

Senior Editor at WIRED

Cliff Kuang is an articles editor at WIRED, where he oversees its design coverage and helps lead its new-product initiatives. Before that, he was the design editor at Fast Company, and founding editor of it’s spin-off site, Co.Design. Under Kuang’s direction, Co.Design became one of the most trafficked design sites in the world and won a National Magazine Award. Previously, he has been an editor at I.D. and The Economist. During his career, he has edited over 5,000 design articles, and written on myriad design topics, ranging from experience design to the 9/11 Museum. With Robert Fabricant, he is now writing a book about user experience design, to be published by Farrar, Straus, and Giroux.

Company: wired.com
LinkedIn: Cliff Kuang


Opening Remarks


Rafe Needleman

Editorial Director, Yahoo! Tech

Rafe has over 25 years of experience covering new technology products and companies. He is currently the Editorial Director at Yahoo Tech. In the past, Rafe was Director of Developer Relations at Evernote where he lead the team at Evernote which runs hackathons, workshops, outreach, and other activities to support the Evernote platform and API. In addition, he was also Editor-at-large at CNET, Columinst at Business 2.0, and much more.

Rafe has interviewed over a thousand startup CEOs and analyzed their businesses and products. He wrote and distributed a daily column online before blogging was a thing. In addition, he had always been fascinated by the directions entrepreneurial thinking and technology products are taking.

Rafe has worked as a product reviewer, a magazine and Web site editor, a news writer, a podcaster, and a video interviewer. His specialities include writing, analyzing products, working on camera, and hosting live events. Rafe received his BA from Reed College in Psychology.

Twitter: @Rafe
Company: Yahoo! Tech
LinkedIn: linkedin.com/rafeneedleman

Moderator & Host

Beverly May

Executive Director of the UX Awards, Principal of Oxford Tech + UX

Beverly has over 17 years’ experience in tech, product development and user experience. She is the founder of Oxford Tech + UX, a boutique user experience and product strategy agency in NY and San Francisco that focuses on data-driven UX approaches. She is also the acting President of NYC-CHI, NYC’s largest and longest-running UX group, and the founder and Executive Director of the User Experience Awards.

Beverly’s experience spans management, strategy, UX, design, development, and content. After starting as a music promoter, music journalist and graphic designer, Beverly helped found one of Canada’s first digital agencies and helped grow Canada’s first startup incubator. Since then, she has helped launch hundreds of digital products and services at digital agencies R/GA, iDeutsch, BBDO and Euro; educational software company Wireless Generation/ Amplify; Rodale digital media; and at the United Nations before starting Oxford Tech + UX in 2008. Oxford Tech + UX has aided many of NYC’s top media companies, including Turner, Hearst and Consumer Reports, with a particular focus on CMSes, video, personalization and health tracking. Her passion is to evangelize the impact of great UX.

Beverly has an Executive MBA from the University of Oxford, a technology Master’s in software systems from New York University, and a BA in English from University of Toronto. She is a triple UK- Canadian- US citizen.

Twitter: @OxfordTech, @UXAwards
Company: oxfordtech.us
LinkedIn: linkedin.com/in/beverlymay

Guest Speakers

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Todd Lefelt

Managing Director of User Experience, Huge

Todd Lefelt is Managing Director of User Experience at Huge in Los Angeles. Since joining Huge in 2006, Todd has been instrumental in building the agency’s user experience team and helping to define the philosophy and process applied to user-centric design. In 2010, Todd joined Huge’s Los Angeles office, where he has played a key role in the development of the company’s West Coast presence. Todd has directed interactive design and research for some of Huge’s largest engagements and has worked with clients including Clear Channel, National Geographic, NBC Universal, Samsung, Toyota and Warner Music Group. With nearly two decades of industry experience, Todd held senior positions at a number of other companies prior to joining Huge, including Time Inc. Interactive, Ecos Technologies, Pathways Flandrau Science Center, Wave Technologies, Kozmo.com, R/GA and Ultra 16. Todd received a BFA from the University of Michigan and an MA from the Interactive Telecommunications Program at New York University. He currently lives in Silver Lake with his wife Holly, son Ira, and cat Pippa.

Company: hugeinc.com
LinkedIn: Todd Lefelt


Sam Yen

Global Head of Design & User Experience at SAP

June 1, 2014 Sam Yen was announced as the Chief Design Officer of SAP. He will continue his work to drive a new era of commitment to design and user experience at SAP and, above all, listen to customers´ needs and roll that conversation into tangible results. High profile projects are SAP Fiori, SAP Screen Personas and SAP´s UX design services.

Prior to taking on his current role as Chief Design Officer Sam was the Global Head of Design and User Experience, and prior to that Sam led the SAP AppHaus, an innovation team tasked with building new solutions, establishing new markets, and reaching new users for SAP.

Sam initially joined SAP as a senior member of the Design Services Team, a multi-disciplinary group in the Office of the CEO tasked with accelerating the adoption of Design Thinking as a process for innovation and development of internal and external SAP products.

Before joining SAP, Sam was co-founder of Covigna, Inc., an enterprise software company that delivered contract management solutions. Sam is a native of San Francisco and has a Ph.D. in Design Theory and Methodology from Stanford University.

Company: sap.com
LinkedIn: Samuel Yen


Andrew Crow

Head of Design at Uber

Andrew is the Head of Design at Uber where he and his team are creating the future of local transportation and delivery.

Prior to Uber, Andrew was the Global Director, Brand & Design for GE and collaborated with GE’s businesses to set and execute on a vision for great brand experiences. Leading both the Design and Brand Councils, Andrew worked directly with product leaders blending brand and design to affect positive outcomes for customers.

He leans on 25 years of experience in visual, interaction, and product design and has a deep perspective on creating meaningful product experiences for people. Andrew has led design and brand teams on projects for both enterprise clients and startups; he is passionate about designing products and services that delight people and exceed business expectations.

Prior to GE, Andrew was VP of Mobile and Experience at Razorfish, and a Lead Experience Designer for Adaptive Path.

He likes to poke things with sticks.

Twitter: @AndrewCrow
Company: Uber
LinkedIn: Andrew Crow


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Adam Sant

VP/Experience Design Director

Adam is a graduate of Stanford’s d.School, he leads the Experience Design department at Deutsch LA and leads all UX efforts on VW, this includes a recent complete redesign of vw.com. Prior to Deutsch he worked at Crispin Porter + Bogusky where he led UX on Kraft Foods, Domino’s, Burger King, and Vail Resorts’ Epic Mix. Adam previously worked at IDEO and at social gaming start-up, Trippert Labs that was later acquired by Playdom.

Twitter: @adamsant
Company: Deutsch Inc.
LinkedIn: Adam Sant
Submission: the new vw.com

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Paul Cloutier

Principal at Method

Paul is a Principal at Method who is working to help define the future of experience design. He has been a designer for 20 years, with work ranging from visual, interaction and service design, to programming, to industrial design and architecture, to strategy and brand development. He works to develop lasting partnerships with clients and to establish a strong strategic spine to all projects. Paul has been involved with Method for over 12 years.

Prior to joining Method Paul worked on a diverse group of projects. He co-founded 8020 Publishing, a venture-funded media company that produced the reader-created magazines JPG and Everywhere, designed and launched Current TV’s groundbreaking user generated TV network, launched the innovation group within Macy’s and Bloomingdales, and spent several years as the managing director of the San Francisco studio of Deepend, the award winning UK based digital agency.

Outside of work, he enjoys vintage cars, making cocktails, cooking and travel. He owns a restored vintage RV and returned recently from a yearlong road trip around the US.

Company: Method
LinkedIn: Paul Cloutier
Submissions:LUSH Handmade Cosmetics: Redefining the brand experience

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Martijn van Tilburg

Co-founder & CEO of 10,000ft

Martijn van Tilburg is the co-founder and CEO of 10,000ft, a software company in Seattle, WA. His early career includes nearly 10 years at Microsoft where he designed the UX for Office 2000 to Office 2007, and led the design for the first version of Microsoft SharePoint. More recently, Martijn was Director of Design and part of the founding executive team at Artefact, a technology and product design firm. He is a design-entrepreneur who is driven by the desire to improve the human and, particularly, the work experience by making new things.

Twitter: @mevantilburg
Company: 10,000ft
Submission: 10,000ft

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Mathew Ray

SVP Director of Creative Technology at Mullen

Mathew is Mullen’s Director of Interactive and since 2011 has helped define the agency’s approach to experience, design and creative application of technology. He previously led creative technology efforts for Crispin Porter + Bogusky on domestic and international brands as diverse as Volkswagen, Microsoft, Coca-Cola, and Domino’s Pizza. Prior to CP+B, Mathew served as Director of Research and Development for IQ Interactive in Atlanta and helped build a large interactive team while producing award-winning work for AUDI, IBM, Royal Caribbean and UPS. While pursuing Computer Science at Georgia Tech, Mathew decided to switch gears and follow more creative endeavors with a degree in fine arts from SCAD and still enjoys breaking out the sketchbook when not nerding out.

Twitter: @mrayinteractive
Company: Mullen
LinkedIn: Mathew Ray
Submission: Kennedy and Oswald

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Joe Braidwood

Chief Marketing Officer at SwiftKey

Joe is responsible for SwiftKey’s global marketing operation, which comprises the consumer growth, communications and community teams. He also represents the company at public events and in the press.

Joe joined SwiftKey’s London team when it was a tiny startup in late 2009 and now heads the downtown San Francisco office. Prior to joining, he worked as a journalist for News Corporation and Sky News.

Twitter: @joebraidwood
Company: SwiftKey
LinkedIn: Joe Braidwood
Submission: SwiftKey Keyboard: fast, easy and fun typing 

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Goran Peuc

Principal UX Designer at SAP Ireland

Goran has been working in the digital design industry for well over a decade now. He was working in top digital agencies in Croatia, catering to majority of big brands in the region, and about two years ago moved to Ireland to work in SAP as a Principal UX Designer.

He is zooming around SAP locations, Dublin, Waldorf, Palo Alto, working on exciting projects all the time.

Twitter: @gpeuc
Company: SAP
LinkedIn: Goran Peuc
Submission: Project Drive.SAP


Jay Vidyarthi

Senior Interaction Designer at InteraXon

Jay Vidyarthi, InteraXon’s Senior Interaction Designer, is the inventor of Sonic Cradle, an award-winning persuasive medium for mindfulness meditation. Jay has helped optimize user experiences for clients as diverse as UNESCO, Cirque Du Soleil, and Yellow Pages Group. He has also presented his work at many international conferences (including TED), published academic papers, and been the subject of press features by CBC Radio, Vice, and Conde Nast.

Twitter: @jayvidyarthi
Company: InteraXon
LinkedIn: Jay Vidyarthi
Submission: Muse: the brain sensing headband 


Trevor Coleman

Co-Founder and Chief Product Officer at InteraXon

Trevor Coleman combines a deeply empathic understanding of customer experience and pragmatic business sense to his role as Co-Founder and Chief Product Officer at Interaxon, where he currently oversees development of apps for Muse: brain sensing headband.

As a founder and Chief Product Officer of InteraXon, he is committed to delivering compelling and innovative user experiences through brainwave-enabled applications.

Twitter: @trevorcoleman
Company: InteraXon
LinkedIn: Trevor Coleman
Submission: Muse: the brain sensing headband 

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Jon Wong

Designer & Illustrator at UberConference

Jon Wong is a San Francisco-based designer and illustrator who aims to create purposeful, story-driven designs. Prior to joining UberConference, he worked at Dwell Magazine, ISO50, and Office: Jason Schulte Design. He draws inspiration from a trifecta of childhood influences: movies, comics, and video games.

UberConference can keep you on schedule by calling you. Never worry about dialing in again. We can even call your guests mid-call to have them join. Of course, we’ll always support calling-in the traditional way.

Company: UberConference
Submission: Everything You Love About Conference Calls

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Jerome Tavé

User Experience Designer at UberConference

Jerome Tavé is a User Experience designer focused on creating better services for the needs of tomorrow. After receiving his degree in Industrial Design, he worked at RKS Design for two years where he helped clients develop engaging product experiences across a variety of industries. After moving to the Bay Area and contracting with a few startups, he turned his focus to UberConference, with the goal of improving the way we communicate.

Twitter: @jerometave
Company: UberConference
LinkedIn: Jerome Tavé
Submission: Everything You Love About Conference Calls

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Felipe Memoria

Partner & Product Designer at Work & Company

Felipe Memoria is Partner, Product Design at Work & Company. He sits at the critical intersection between user experience, visual design, and code, while driving Work & Company’s unique vision for building successful products and services.

Felipe was previously Partner, Global Head of User Experience at Huge. He spent six years helping the company grow from 60 to 600 people, managing teams across seven offices worldwide. He designed some of its most celebrated projects, including CNN.com, HBO GO, Banco Itaú, Newsweek.com, TED Talks and Eurosport. Felipe also founded three of the companies’ offices: Rio de Janeiro, Brasília and Portland.

Prior to this, Felipe served as Creative Lead at Globo.com, where he designed several of the most visited sites in Brazil including Globoesporte.com. He also taught post-graduate courses as an associate professor at PUC-Rio. One of the best-known designers in Brazil, Felipe is the author of the best selling Brazilian book on User Experience, Design para a Internet.

Felipe has an M.S. in Usability and Human-Computer Interaction and a B.S. in Graphic Design, both from PUC-Rio.

Twitter: @memo  
Company: Work & Company
LinkedIn: Felipe Memoria
Submission: Virgin America’s Responsive redesign

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Joe Stewart

Partner & Designer at Work & Company

Joe Stewart is Partner, Design at Work & Company where he oversees design and branding across all client engagements.

Prior to founding Work & Company, Joe was Partner & Global Creative Director at Huge where he was responsible for managing the agency’s global portfolio, overseeing all creative output, and personally directing and designing for key accounts, including Target, JetBlue, Pepsi, Pizza Hut, MoMA, NYC, Under Armour, and Reuters.

Joe has over 16 years of digital experience. Over that time his work has won dozens of awards and has been featured in Ad-Age, Ad-Week, Apple.com, Creative Bloq, Creative Review, Fast Company, How Magazine, The New York Times, Step, and many more. Joe was named one of Fast Company’s ‘Most Creative People in Business’, and one of the ‘Top 50 Web Designers’ in the world by Net Magazine.

Joe has an active profile within the design community as a public speaker, writer, and juror for Cannes, SXSW, The Webby Awards, The Pixel Awards and Fast Co. Design Awards.

Twitter: @WorkJoeStewart
Company: Work & Company
LinkedIn: Joe Stewart
Submission: Virgin America’s Responsive redesign

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Tal Florentin

User Experience Specialist, Speaker, Author

CEO at UXVision, a leading UX consulting boutique, Founder & Director at UXV – Israeli UX Certification Program.

Tal Florentin is an award winning User Experience practitioner who successfully led dozens of companies and organization to effective products using a winning User Experience strategy.

Twitter: @TalFlorentinUX
Company: UXVision
LinkedIn: Tal Florentin
Submission: MaVeZe – UX Redesign of Leading Tel-Avivian Blog

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Katie Koch

Director of Design – Enterprise Growth Serve at American Express

Katie Koch is a user experience designer and teacher in Brooklyn. As Design Director at American Express, Katie works with her team to create new products and services that meet the needs of people traditionally underserved by financial institutions. As part of an in-house design team, she collaborates with partners in business to strategize and execute on big ideas, working across disciplines to create the best possible customer experience.

Beyond work, Katie is a co-founder of Project: Interaction, an after-school program that teaches interaction design to high school students, and recently finished her tenure as adjunct faculty at Parsons, the New School for Design.

Twitter: @pixelkated
Company: American Express Serve
LinkedIn: Katie Koch
Submission: UX Framework: Serve Responsive Web

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Mitchel Ahern

VP Marketing for Cantina

Mitchel Ahern, VP Marketing for Cantina, has been in digital marketing for a very long time, with titles like SYSOP, Webmaster, Digital Media Producer, Product Manager, and Director of Communications for companies such as One to One Interactive and Eastern Acoustic Works and working with clients like Aegon, UPS and Royal Carribbean. He writes for industry publications and speaks at various events. When he’s not at his day job Mitchel is a regular DJ at WCUW 91.3 FM, a multimedia performance artist, instrument inventor, and letterpress printmaker. He has a degree in Philosophy from Clark University.

Twitter: @mitchelka
Company: Cantina
LinkedIn: Mitchel Ahern
Submission: The Newport Folk Festival® App 

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Josh Price

Product Designer at Eventbrite

Josh is a product designer at the Eventbrite in San Francisco. Josh came from a visual design agency in Boulder Colorado. In 2011 his maker spirit brought him to San Francisco, where his role among other things has been a product design leader at Eventbrite. Josh represents a group of talented UX and Product designers whose mission is to bring the world together through live experiences. Recently, Josh worked as the visual designer on Reserved Seating, an application that empowers organizers to create graphical representations of venue spaces.

Twitter: @heyjoshprice
Company: Eventbrite
LinkedIn: Josh Price
Submission: The Eventbrite Reserved Seating – Seat Designer Application

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Alex Morrison

Managing Director at Cogapp

Alex Morrison is managing director of digital specialists, Cogapp (www.cogapp.com). Alex founded Cogapp in 1985 and has been working on aspects of digital media and the digital user experience ever since. His client list includes Apple, Microsoft, the BBC, the London Olympics, the National Baseball Hall of Fame, the Metropolitan Museum of Art, Qatar Museums and nine other national museums.

Outside Cogapp, Alex sits on the board of a couple of successful non-profits and has failed to change the face of online entertainment with his now defunct talent show start-up, Noostar. Alex and Cogapp are based in thriving digital hotspot, Brighton, England.

Twitter: @Alex__Morrison
Company: Cogapp
LinkedIn: Alex Morrison
Submission: Qatar Museums’ Website

Kyle Stewart

Industrial Design Student at Virginia Tech

Originally from Eastampton, New Jersey, Kyle is currently in his third year of undergraduate studies in the Industrial Design program at Virginia Tech. He is an avid reader and runner and loves just about anything outdoors. His main design interests include design for the bottom of the pyramid, sustainable packaging, and design inspired by biology. Outside of class he has been an officer for the Environmental Coalition, a representative for the Student Government Association, and a member of IDSA. This past summer he and a few other students in the Industrial Design program ran their own business, called Local Design, for which they made and sold hand-made wood products at the local farmer’s market. He is projected to earn his degree in the spring of 2016 and after that he hopes to find a job wherever he can.

School: Virginia Tech
Submission: Zone

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Rosario Iannella

CIO at Qardio, Inc.

Qardio is a technology company making heart health monitoring easier and better for everyone. Our medical devices are based on proprietary technologies and are beautifully designed, with incredible attention to detail, to fit eortlessly into everyday life, making healthcare easier and more personal.

Qardio’s team is proud of the uncompromising attention to detail we take in every aspect of our work: we use proprietary technologies, world-class design and state- of-the-art manufacturing processes to create a new generation of consumer health medical devices that make healthcare smarter.

Rosario Iannella’s fourteen-year career span of designing and implementing highly complex IT platforms includes time working for Sun Microsystems and for Oracle as a Principal Solution Architect. Prior to co-founding Qardio, Rosario was COO and CTO of a telecom services startup for two years, during which time he radically restructured the company’s operations, taking it from $20mm to $120mm in revenues. During this restructuring he redesigned operations for scalability, rebuilt all operational platforms, and managed the manufacturing of custom hardware.

Rosario has worked on projects across four continents, and his international project experience includes designing the architecture of execution-critical systems for several globally recognizable clients. Rosario holds a Master’s degree in Electrical Engineering from the University of Naples, Italy.

Twitter: @Iannella
Company: Qardio
LinkedIn: Rosario Iannella
Submission: QardioArm

Eliad Goldwasser

Design Lead at SAP Design and Co-Innovation Center

Eliad is a Principal UX designer with 12 years of experience both in enterprise and consumer software design. Currently, he is a team lead in the Design and Co-innovation Center, where he provides strategic design services to SAP customers. Previously, Eliad worked on Social on Demand and Sustainability products at SAP. Prior to SAP, he worked at Education.com, Top Tier software.

Eliad has a education in multi media from Sivan Technology College in Israel.

In his spare time, Eliad is an avid mountain biker. He was part of a rock band in Israel.

Company: SAP
LinkedIn: Eliad Goldwasser
Submission: SAP Consumer Insight 365

Installation Artists


Anticlockwise Arts

Anticlockwise Arts is a group of artists, engineers, scientists, and data explorers. We research emerging interface technologies in computer vision and tactile media for interactive installations, data visualization, and augmented storytelling. We create experiences for museums, professional spaces, festivals and other events on a permanent or rental basis. We are highly collaborative and often work alongside the design and development teams of other organizations and agencies.

Website: anticlockwisearts.com/

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Joshua Goldberg

Concept and programming by Joshua Goldberg Photography by Andrew Yao-An Lee

Joshua Goldberg is an artist, programmer and educator obsessed with performative abstraction and machine-vision control.

He has shown work, taught workshops and built installations on four continents.

His work has been enjoyed in art galleries from Johannesburg to Seoul, at festivals from Hong Kong to Burning Man, and in museums from Amsterdam to Mexico City.

He is currently the Software Producer at Obscura Digital in San Francisco.


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Taurin Barrera

Interactive Artist, Musician & Instructor

Taurin Barrera is an American electronic musician and multimedia artist whose work explores the interactive connections between technology and sensory perception. Barrera combines computer vision, data visualization, and algorithmic composition techniques to program audiovisual instruments and installations. He uses emerging technologies to augment our sensory experiences of sound and visual art. He designs sounds you can see, images you can hear, and interactive audiovisual sculptures you can touch.

Barrera received his Master’s degree in Electronic Music and Recording Media at Mills College where he studied with Fred Frith, Pauline Oliveros, and Laetitia Sonami. While at Mills, Barrera developed interactive multimedia systems and environments for creative and playful exploration of digital media.

Twitter: @myspacebooktube
Company: www.taurinbarrera.com
LinkedIn: Taurin Barrera



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