New brand utility application leveraging gamification to manage and delegate loads of laundry on smartphones.
"Personas were developed through rigorous ethnographic and market segmentation research. This is where the user need around fear of delegation was uncovered. From this need, we concepted and tested different solutions. The idea of a mobile application received positive feedback. We iteratively developed wireframes and visual interface designs and tested them with users to refine the experience. Once the application was built, we conducted a monthly log journaling exercise during which 10 families adopted the WashSquad into their lives and reported on their experiences. The journaling helped us measure the end-to-end user experience of the application, not just the usability of the system. Research was conducted throughout the project in different forms. We used ethnographic research at the beginning to understand the audience and uncover needs. This ultimately shaped and defined the problem we were solving. During the design phase we conducted usability testing, which helped us refine the interface and task flows to better align with user needs and expectations. In the pre-launch phase, the journaling research helped us understand how the application would be used by multiple participants in the real world. This helped us shape how the experience notified users and customized itself over time to fit users’ needs and expectations. Our research showed that busy moms were tired of doing all the laundry themselves, but were reluctant to delegate the task for fear of their family members ruining the clothes. The client and design team worked together to define WashSquad requirements and to ensure that moms would be able to confidently delegate laundry tasks."
- Live Project Link: http://www.whirlpool.com/washsquad/
- Why this project is worthy of a UX Award:
This project incorporated gamification into the everyday chores of daily life and incentivized the entire family to participate in sharing the task. The brand utility application helps out families while providing an experience that the family can get involved with together.
- Submitted By: DigitasLBi
- Client Name: Whirlpool