UX Awards

The Premier Awards for Exceptional Digital Experience

Virgin America’s Responsive redesign Details


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The first truly responsive airline site, with an unique booking user experience.

Virgin America, in partnership with Work & Co., today announced the launch of a revolutionary approach to booking travel. The new website is the first fully responsive major airline website and represents the first significant improvement to the airline websites user experience in years. Luanne Calvert, CMO at Virgin America, said “Our new website, like our plane cabins and most other aspects of the Virgin America experience, was created by listening to what travelers liked and didn’t like. The goal of the redesign was to better reflect their needs and how people book and manage travel today.”

Live Project Link: https://www.virginamerica.com/

Why this project is worthy of a UX Award:

It has been featured in several specialized media due to it's unique UX and the way it changed how booking / airline sites works: http://www.wired.com/2014/06/the-super-slick-ux-of-virgin-americas-new-booking-site/

Submitted By: Work & Co.

Client Name: Virgin America

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