UX Awards

The Premier Awards for Exceptional Digital Experience

The new vw.com Details


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vw.com is the first inventory-led automaker website that matches shoppers to real cars nearby.

"Most car sites—including our old vw.com—are glorified car brochures. Car configurators don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. It's out of touch for shoppers who are used to e-commerce sites like Amazon and Zappos. So what makes the new vw.com so innovative? We took cues from an unlikely source: online dating sites. The new vw.com uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for—a particular model, features, color, or even price. Then it pairs them with new or used Volkswagen cars in their area. Each car even has its own profile page with images, features, specs, and payment estimator."

Live Project Link: http://www.vw.com/

Why this project is worthy of a UX Award:

The new vw.com is a complete reinvention of the automaker website. It departs with years of staid industry convention that has become increasingly uncompetitive in the face of third-party car shopping tools. By focusing the new site primarily on inventory, we have created a unique branded car shopping experience that's user-centric, informative, and memorable.

Submitted By: Deutsch LA

Client Name: Volkswagen of America

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