2015 UXies

The Premier Awards for Exceptional Digital Experience

SwiftKey Keyboard: fast, easy and fun typing Details


View this Submission's Case Study

This best-selling Android app replaces your keyboard with the fastest and easiest way to type.

SwiftKey Keyboard for Android replaces the device’s on-screen keyboard to help users type faster and more easily. It includes SwiftKey Flow, a gesture typing method, and a triple prediction bar. In our latest release, we added the SwiftKey Store, where new themes can be found. We designed more than 30 beautiful new keyboard themes and a newly designed and improved flow trail. We also added an optional number row, an emoji panel filled with over 800 emoji, and emoji prediction. A big part of this project was the migration of our existing user base from a paid application to a free one. We modeled five user types with personas, scenarios, and prototypes that we iteratively tested for usability in order to get the migration messaging, gifting of a special “Premier Pack” of themes, theme discovery, purchase, and assignment correct.

Live Project Link: https://play.google.com/store/apps/details?id=com.touchtype.swiftkey&hl=en 

Why this project is worthy of a UX Award:

This UX project helped transform SwiftKey Keyboard, the number one selling app in the Google Play Store in 2012 and 2013, to a free application available in 66 languages worldwide. The undertaking required a fundamental shift in the company’s business model, and mechanisms to both reward and respect a multi-million-strong user base. In addition to launching a new e-commerce component and substantial inventory, we added significant functionality to an already wildly popular and successful mobile utility that is consistently used by loyal and vocal users.

Submitted By: SwiftKey

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