2015 UXies

The Premier Awards for Exceptional Digital Experience

New MailChimp Details


View this Submission's Case Study

MailChimp goes with you, no matter the device or location

In 2013, MailChimp launched a redesigned, responsive website and two mobile apps to create a seamless user experience across devices and contexts. We started with research into how our customers work; we then redesigned MailChimp’s products around typical customer scenarios. While our customers begin and end tasks in different locations and contexts, collaboration and ease of use remain constants. Ultimately, MailChimp now features a responsive web app (mailchimp.com), a mobile app for managing account functions (MailChimp Mobile), and an editor for creating, designing, and refining campaigns (MailChimp Editor).

Live Project Link: http://mailchimp.com/

Why this project is worthy of a UX Award:

By understanding the needs of customers first, and offering options and flexibility, we created something truly useful—a complete MailChimp app continuum that goes with our customers. MailChimp is now platform and device -agnostic. With a responsive site and mobile apps based on extensive customer research, we've made it possible for our customers to work and design at work, home, a coffee shop, or even from a plane at 20,000 feet (via offline mode in MailChimp Editor). We continue to iterate, but we now have the infrastructure and products in place for a seamless mobile (and desktop) experience.

Submitted By: MailChimp

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