2014 User Experience Awards

The Premier Awards for Exceptional Digital Experience

New MailChimp Details

editor_app

View this Submission's Case Study


MailChimp goes with you, no matter the device or location



In 2013, MailChimp launched a redesigned, responsive website and two mobile apps to create a seamless user experience across devices and contexts. We started with research into how our customers work; we then redesigned MailChimp’s products around typical customer scenarios. While our customers begin and end tasks in different locations and contexts, collaboration and ease of use remain constants. Ultimately, MailChimp now features a responsive web app (mailchimp.com), a mobile app for managing account functions (MailChimp Mobile), and an editor for creating, designing, and refining campaigns (MailChimp Editor).



Live Project Link: http://mailchimp.com/

Why is this project worthy of a UX Award:

By understanding the needs of customers first, and offering options and flexibility, we created something truly useful—a complete MailChimp app continuum that goes with our customers. MailChimp is now platform and device -agnostic. With a responsive site and mobile apps based on extensive customer research, we've made it possible for our customers to work and design at work, home, a coffee shop, or even from a plane at 20,000 feet (via offline mode in MailChimp Editor). We continue to iterate, but we now have the infrastructure and products in place for a seamless mobile (and desktop) experience.



Submitted By: MailChimp

20 votes, average: 3.05 out of 520 votes, average: 3.05 out of 520 votes, average: 3.05 out of 520 votes, average: 3.05 out of 520 votes, average: 3.05 out of 5
You need to be a registered member to rate this post.


See More 2014 Submissions >>

SORRY! 2014 VOTING IS NOW CLOSED

Join our mailing list to be the first to vote next year- if you haven't already!

  • This field is for validation purposes and should be left unchanged.

Thanks for your interest in receiving UX Awards email updates!