UX Awards

The Premier Awards for Exceptional Digital Experience

Musement Project Launch Details


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Musement allows you to easily find and book handpicked tours and activities around the world.

Musement, the online platform for activities, tours, attractions and museums, offers of easy access to travel experiences around the world via web, iOS and Android. The Milan based Italian start-up was started when two of the founders were waiting in a long queue in front of a temporary art exhibition in Florence, wondering why they could not get priority access and someone to explain them details on the artist. The company's mission is to fundamentally improve how people discover and enjoy experiences wherever they go. Musement helps people find reasons to travel and discover activities that they will remember when their vacation is over (oftentimes the highlight of the trip won’t be the hotel and flight, but rather the amazing memories and cultural experiences!). Musement currently offers access to over 700 venues in Europe and other parts over the world, adding 200 more each month. E-tickets on your phone, direct priority access. Saves you from data roaming charges when abroad by smartly downloading content in the background when you are on wi-fi.

Live Project Link: https://itunes.apple.com/us/app/musement-tours-attractions/id828471190?mt=8

Why this project is worthy of a UX Award:

• Partnerships with over 800 attractions in Europe (including among others Florence's Uffizi, Leonardo's Last Supper, the Vatican Museums, the Louvre in Paris, Tower of London, Van Gogh Museum in Amsterdam, etc.) • Multi-platoform offer (iOS, Android, web) • Users get priority access to attractions, discover new activities

Submitted By: Musement

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