2014 User Experience Awards

The Premier Awards for Exceptional Digital Experience

Briggo Coffee Haus Details

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View this Submission's Case Study


A fully automated robotic barista that allows people to order and customize their drinks remotely.



A collaborative team effort led to the development and production of the Briggo Coffee Haus — a fully automated robotic barista that allows people to order and customize their drinks remotely via their laptop, tablet, or mobile device. The Briggo Coffee Haus is a new way of making coffee that provides a barista quality experience regardless of the time or place. A perfect and personal cup—every time. You can order drinks at anytime and from any location via your laptop, tablet, or mobile device. Based on your location, we’ll suggest the nearest Briggo Coffee Haus. Simply browse the menu to find the drink you want. And customize the ingredients based on your taste. Once you’re done, add the drink to your cart and schedule a pickup time. If you’re running late, you can always hit the “snooze” button. When you arrive at the Coffee Haus, tap your name on the queue to pick up your drink. Swipe your credit card or enter your 3-digit PIN, and your drink is served up through the turnstile window. Of course, you can order right from the Coffee Haus as well. Browse the menu. Customize your drink. And complete your order. We’ll even send you a text once your drink is ready. The Coffee Haus responds to the environment to produce the best cup possible—just like a barista. Temperature, pressure, and weight down to the gram are measured and adjusted to make sure your drink is never anything less than perfect. And like your local barista — with each drink, it gets to know you better. Offering a more personalized experience. You can save your drink as a favorite. Name your drink, and even save the time and location for a one-tap purchase.



Live Project Link: This project is still live but it is a physical kiosk at the University of Texas, Austin

Why is this project worthy of a UX Award:

The Briggo Coffee Haus isn’t just a new place to grab a great cup. It’s a digital platform that that puts the power of perfection in the hands of the people. Liberating the perfect cup from time and place. The first Coffee Haus is now live at the University of Texas in Austin, with more to follow later this year.



Submitted By: SapientNitro + FuseProject

Client Name: Briggo

18 votes, average: 2.61 out of 518 votes, average: 2.61 out of 518 votes, average: 2.61 out of 518 votes, average: 2.61 out of 518 votes, average: 2.61 out of 5
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