2014 User Experience Awards

The Premier Awards for Exceptional Digital Experience

Bloomberg View Details

schema_bloombergview

View this Submission's Case Study


The website for Bloomberg View is designed to feel lightweight and dynamic like an app.



The website is responsive and scales to any screen size, from mobile and tablet to desktop. The design followed a content-centric approach with the goal of representing articles in the most direct and engaging way possible. Articles and columns are shown as tiles that present content in a clear and compelling way, and reflect the frequency that content changes on Bloomberg View throughout the course of the day. You can see an overview of topics for the day, and dive deeper into those topics you care most about.



Live Project Link: http://www.bloombergview.com

Why is this project worthy of a UX Award:

The navigation is based on a single page model and a scrolling view of tiles that can be filtered in a variety of ways, from articles by a specific contributor to articles about a specific topic. The interface simply gets out of the way and lets you engage directly with the content. The project is a departure from the main Bloomberg website and offers a fluid, lightweight interface to reading the news. Since the new website launched, the site has been seeing higher engagement.



Submitted By: Schema Design, LLC

Client Name: Bloomberg View

43 votes, average: 2.88 out of 543 votes, average: 2.88 out of 543 votes, average: 2.88 out of 543 votes, average: 2.88 out of 543 votes, average: 2.88 out of 5
You need to be a registered member to rate this post.


See More 2014 Submissions >>

SORRY! 2014 VOTING IS NOW CLOSED

Join our mailing list to be the first to vote next year- if you haven't already!

  • This field is for validation purposes and should be left unchanged.

Thanks for your interest in receiving UX Awards email updates!