UX Awards

The Premier Awards for Exceptional Digital Experience

Asian Paints Mobile Site Details


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Enable Asian Paints be a constant companion in their customer’s home décor journey.

Asian Paints is India’s leading home décor company with a promise to partner their customers at every step of the journey towards a beautiful home. While their website was already doing the job – offering volumes of expert content in an easy-to-consume fashion – it was imperative to translate the experience seamlessly onto the mobile medium. The customer journey consisted of 4 key milestones – 1. Get Inspired 2.Try & Decide 3. Make it Happen 4. Choose the suitable product. The navigation has been designed to enabled quick access to them from anywhere on the site. In addition, the progressive navigation method ensured that only relevant content is displayed. A modular, box-led layout also helped easy scaling across screen sizes and minimize clicks required to quickly reach any information.

Live Project Link: http://m.asianpaints.com/

Why this project is worthy of a UX Award:

The numbers say it all. The website saw a massive leap in terms of new visitors and page views. With its user friendly features, smart design, crisp copy and seamless implementation of the application, Asian Paints with m.asianpaints.com has gained significant popularity amongst its customers. Post launch (September 1, 2013 – April 30, 2014) - Total visitors: 0.6 MN - Each visit: 4 page views - New visitors: 70% - Average time spent: 4 minutes

Submitted By: UX Labs- Indigo Consulting

Client Name: Asian Paints

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