2014 User Experience Awards

The Premier Awards for Exceptional Digital Experience

Asian Paints Mobile Site Details

asian-paints-mobile-fixed

View this Submission's Case Study


Enable Asian Paints be a constant companion in their customer’s home décor journey.



Asian Paints is India’s leading home décor company with a promise to partner their customers at every step of the journey towards a beautiful home. While their website was already doing the job – offering volumes of expert content in an easy-to-consume fashion – it was imperative to translate the experience seamlessly onto the mobile medium. The customer journey consisted of 4 key milestones – 1. Get Inspired 2.Try & Decide 3. Make it Happen 4. Choose the suitable product. The navigation has been designed to enabled quick access to them from anywhere on the site. In addition, the progressive navigation method ensured that only relevant content is displayed. A modular, box-led layout also helped easy scaling across screen sizes and minimize clicks required to quickly reach any information.



Live Project Link: http://m.asianpaints.com/

Why is this project worthy of a UX Award:

The numbers say it all. The website saw a massive leap in terms of new visitors and page views. With its user friendly features, smart design, crisp copy and seamless implementation of the application, Asian Paints with m.asianpaints.com has gained significant popularity amongst its customers. Post launch (September 1, 2013 – April 30, 2014) - Total visitors: 0.6 MN - Each visit: 4 page views - New visitors: 70% - Average time spent: 4 minutes



Submitted By: UX Labs- Indigo Consulting

Client Name: Asian Paints

10 votes, average: 2.30 out of 510 votes, average: 2.30 out of 510 votes, average: 2.30 out of 510 votes, average: 2.30 out of 510 votes, average: 2.30 out of 5
You need to be a registered member to rate this post.


See More 2014 Submissions >>

SORRY! 2014 VOTING IS NOW CLOSED

Join our mailing list to be the first to vote next year- if you haven't already!

  • This field is for validation purposes and should be left unchanged.

Thanks for your interest in receiving UX Awards email updates!