The LYNX Stream is a social networking platform that uses a mobile app and users' existing social networking activities to generate a stream of information chronicling a group of friends' activities during a night out. Aimed at plugged-in 20-somethings, the platform aggregates tweets, check-ins, status updates, photos, and more, timestamping each post and creating a virtual scrapbook for consumption after the fact.
The platform is complex in that it draws on a number of social networking applications and combines them into a single, cohesive output. The project began as a US-based campaign for AXE's shower products, but ended up as a broader, non-categorized brand platform for AXE's UK sister-brand, LYNX. The timeline was roughly 8 months from concepting to launch.
- Why this project is worthy of a UX Award:
- Submitted By: Razorfish