ICICI Bank is one of the leaders in the Indian Banking industry. In 2011, they had launched Culinary Treats – a Dining Program in order to incentivise ICICI Bank Credit and Debit Card spends, where they partnered with 800+ restaurants across the country. So every time their customers dine at any of those restaurants, they get rewarded with a discount on their total bill. And with substantial growth in mobile usage, ICICI Bank wanted to leverage the mobile medium to make this reward program doubly impactful by providing their customers with information about the program and dining offers, anytime and anywhere.