RentApp is a free service that provides property owners and managers with the ability to accept online applications from prospective tenants. Resident screening is an optional add-on service that provides instant background information at the click of a button. This standalone product borrowed innovation from our core product, AppFolio Property Manager, pulling out just the online application and resident screening features for use by non-AppFolio customers.
Market validation began in Summer, 2011. The full web app, including customizable rental applications and integrated screening was launched in late November 2011. We operate in a fast-paced, agile environment so this product was built iteratively and user feedback was collected at each iteration.
- Why this project is worthy of a UX Award:
- Submitted By: CreativeWorx