CarRentals.com is a relatively new brand to the Hotwire portfolio, and thus much of the user experience and code base was inherited from the original team. In order to take the business from its initial success to a household name for rental cars, the team was challenged with completely rebuilding the site in under three months to deliver an intuitive, quick, customer booking experience to drive business growth.
The CarRentals.com redesign project was a complete overhaul of the site's purchase path. The project encompassed the interaction design, visuals, technology, and code base. Although the scope was large, the team went from product discovery through launch in just over 3 months by using Agile development techniques.
- Why this project is worthy of a UX Award:
- Submitted By: ThoughtMatrix