UX Awards

The Premier Awards for Exceptional Digital Experience

Amex for iPad Details

Amex-for-iPad

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The Amex App for iPad and Android presents the best of American Express servicing in a streamlined format, tailored to the tablet’s touch screen. Cardmembers have access to their most important servicing needs like scheduling a payment, reviewing past payments, checking balances, viewing recent/pending charges and searching for specific charges across basic and additional card holders.



Our challenge was to create a touch-native experience, that consolidated informational views while streamlining common transactions in a tablet optimized format. We employed lean UX and frequent informal usability testing to deliver a sound financial product in only 10 weeks.



Why this project is worthy of a UX Award:



Submitted By: Adobe Advanced Technology Labs

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