The primary goal of the home tour was to serve as a showcase and lead-generation tool for building-product manufacturers, appealing to both homebuilders and buyers. Hanley Wood needed to demonstrate value to their sponsors by connecting them to interested customers, so ThoughtMatrix built in a method for easily collecting registration data and user behavior on the site that can be reported to sponsors. This feature enables sponsors to follow up with users who’ve visited their online showrooms a
Hanley Wood needed a partner to create an immersive, 3D, virtual home tour and supporting website that would highlight innovative home design and products. To reach the broadest number of users and increase lead-generation opportunities, the product showcase needed to work flawlessly on mobile, tablet and desktop platforms.
- Why this project is worthy of a UX Award:
- Submitted By: EMC Digital
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