UX Awards

The Premier Awards for Exceptional Digital Experience

2012 UX Awards

Complete details are below for the 2012 UX Awards: judges and speakers, winners, the event, sponsors and partners, submissions!

EVENT

Tuesday, June 12 2012, 7-10:30 pm.

Parsons The New School of Design, New York NY

JUDGES

Ronnie Battista, Kathy Baxter, Paul Berry, Gary Chou, Christian Crumlish, Bryan Hamilton, Peter March, Nicole Rubin

AWARD WINNERS

Grand Prize: Bloomberg / Mobients
Gold: Google, HBO / Huge, The Mill
Silver: Adobe, Art.sy, SeatGeek
Honorable Mention: Lbi US, ScreenPlay Interactive, Studio Akko / Formant Studios

SEE ALL PROJECT SUBMISSIONS SEE WINNING PROJECT DETAILS

Watch Footage from UX Awards 2012


2012 Winning Projects

GRAND PRIZE

Best User Experience: Mobients and Bloomberg – Bloomberg Anywhere


GOLD

Best System Experience: Google – Ice Cream Sandwich

Best Touch Interaction: The Mill – Mill Touch

Best Cross-Platform Experience: HBO/Huge – HBO GO Mobile Apps


SILVER

Best Instructional Experience: Adobe – Tutorial Player for Photoshop

Best Discovery Experience: Art.sy

Best Transactional Experience: SeatGeek – Event Page Ticket Interface


HONORABLE MENTION

Lbi US for client Americans Elect: Pick a President, Not a Party

ScreenPlay InterActive for client Maryland Transit Administration: Maryland Transit Administration Interactive Maintenance Kiosk

Studio Akko/Formant Studios: BKIN Wayfinding System

2012 Winner’s Complete Project Descriptions

Grand Prize

Mobients and Bloomberg: Bloomberg Anywhere Grand Prize, Best User Experience

Mobients and Bloomberg: Bloomberg Anywhere Grand Prize, Best User Experience
Mobients and Bloomberg

Project Video

mobients.com/uxawards

Description

The overarching goal of the Bloomberg Anywhere redesign was to create an app that could bring the power of the desktop ‘terminal’ to service subscribers and enable business productivity and decision making, anytime, anywhere.

Background and Context

The iPhone design was a 6month UX timeline from analysis to design, evaluation and implementation support. The scope was to create an app of apps that would scale to support the ever-changing mobile landscape and sophistication of mobile users. The effort encompassed 12 features (apps) and major workflow redesign as well as a complete brand overhaul.

About the Applicant

Mobients is a mobile design and strategy agency that is transforming the way people experience retail, commerce, and media/entertainment through mobile.

About the Applicant’s Client

Bloomberg LP is a premier financial news, market data and analysis provider.

Project Industry

Financial Services

The UX team on this Project

Shawn Edwards (Bloomberg CTO), John Waanders (Bloomberg Product Manager), Philip Miller (Mobile Development Lead), Pardha Pyla (Bloomberg UX Lead), Yvonne Caravia (Mobients UX Lead), Megumi Mimura (Bloomberg Creative Lead), Jeremy Fuerst (Mobients Creative Lead), Jacqueline Walsh (Mobients UX Designer), Brinda Cockburn (Mobients UX Designer), Juanami Spencer (Mobients UX Designer)

Completion date for the UX Portion of the Project

Wednesday, January 18, 2012

Gold

Google: Ice Cream Sandwich Best System Experience

Google: Ice Cream Sandwich Best System Experience
Google: Ice Cream Sandwich Best System Experience

Submission

Youtube Video PDF Submission

Description

Ice Cream Sandwich (ICS) is the latest release of Android OS, an open-sourced mobile operating platform. In addition to being shipped on real-world devices, it serves as a showcase that inspires and guides the creation of mobile applications world-wide. It is designed to adapt to many different form factors and device classes with small and large screen sizes. Ice Cream Sandwich achieves its ambitious user experience goals of ease of use and positive emotional engagement through well-thought-out interaction design, consistent and delightful visuals, the highly specialized interface typeface Roboto and well-placed, subtle transitions that reinforce a sense of place within the OS. The ICS user experience was created in a user-centered, iterative design process. Overarching design goals were set collaboratively, inspired by ethnographic observation and behavior analysis of a large number of mobile device users. The user experience was refined and validated through extensive usability testing. Design principles that were recently shared with the public Android design community emerged as part of this process. ICS has received much praise in the press for its ease of use and dramatic user experience improvements in comparison to previous Android releases.

Background and Context

A small design team created Ice Cream Sandwich, the next generation of Android’s mobile operating system. The Android OS touches the lives of the people who own the 300 million Android devices that have been activated world-wide. ICS was released to Open Source on Nov. 14, 2011 about a year after the previous major software releases called Gingerbread and Honeycomb. The project is of high complexity complex because it needs to be simultaneously versatile and simple to accommodate a wide range of hardware solutions. It needs to provide a usable framework for the creation of applications with a wide range of use cases and goals. It needs to be mindful of compatibility with previously developed Android applications. The ICS release constitutes a major user experience step in Android’s evolution.

Project Industry

Technology

The UX Team on this Project

Android User Experience Design team

Completion Date for the UX Portion of the Project

Wednesday, October 19, 2011

Gold

The Mill: Mill Touch Best Touch Interaction

Mill Touch
Mill Touch

Submission

Submission Website Vimeo Video

Description

Mill Touch is a large format multitouch experience showcasing over 1000 projects spanning 20 years. Transparency-switchable smartglass housed in a custom frame allows for borderless, full bleed projections. A fluid particle field serves as a celestial backdrop for all content. Users can explore the constellation of projects or use conventional methods of selection. Other unique interfaces include a before and after project lens, a free-floating, dockable search keyboard, and a lenticular video scrubber.

Background and Context

Large multitouch screens are becoming more common, but they are mostly housed in conventional frames and lack responsive feedback. Our focus was to create a bespoke installation that felt very natural to engage with. The breadth of the content proved to be a significant challenge from both a technical and design standpoint, needing to balance quantity with simplicity. We were careful not to upstage content, while enhancing the translucent properties of the screen. The project timeline was compressed between paying projects.

About the Applicant

The Mill is a visual effects house that also specializes in broadcast design and digital out of home experiences.

Project Industry

Publishing/Media

The UX Team on this Project

Andrew Bell, Hai Nguyen, Chris McKenzie, Sheena Matheiken, Jeff Stevens, Bowe King, Audrey Davis, John Koltai, Bridget Sheils

Completion Date for the UX Portion of the Project

Saturday, June 4, 2011

Gold

HBO/Huge: HBO GO Mobile Apps Best Cross-Platform Experience

HBO/Huge
HBO/Huge: HBO GO Mobile Apps Best Cross-Platform Experience

Submission

iTunes Store PreviewVimeo Video

Description

As content streaming began to expand heavily to mobile devices, HBO and Huge partnered to create HBO GO, a suite of applications that would allow users instant access to an extensive library of HBO content from their mobile devices. The Huge-designed HBO GO app harnesses the vibrant content of HBO to deliver a truly unique and seamless digital experience on the iPad, iPhone, iPod Touch and Android, Roku, Xbox 360 and Kinect.

Background and Context

HBO GO allows the network to better demonstrate value to their subscribers by providing them with the means to access HBO wherever and whenever they want, giving them complete control of their viewing experience. The main interface of the HBO GO app features a stunning, mosaic-like grid of captivating images from various HBO programs. The app allows users to begin watching the full-length content from within the initial experience, minimizing click-through and maximizing usability across the various devices. The display allows users to both view the entire breadth of content and easily immerse themselves in their desired selection. The app is free of charge and available to HBO subscribers through a participating television provider. HBO GO for iPad, iPod Touch and Android launched in April 2011, at a time when people were starting to think differently about how they consumed television. The development of HBO GO indicates a significant investment by HBO in embracing changing technology and evolving behaviors of their subscribers. For example, HBO GO recently launched a never-before-seen interactive viewing experience for Game of Thrones fans. The Game of Thrones interactive features allow viewers to engage with original content created exclusively for the service, such as commentary tracks, interviews, maps and storyboards for an even more immersive and exciting experience. Upon launch, the HBO GO mobile app made its way to the top-ranked free app in Apple’s App Store on its first day of release, received 1 million downloads within its first week and hit 3 million downloads within the first month of its release.

About the Applicant

Huge is a global digital marketing agency based in Brooklyn. Huge is responsible for core digital strategy, marketing and implementation for some of the largest companies and brands in the world.

Project Industry

Publishing/Media

The UX Team on this Project

Chief Strategy Officer, Gene Liebel, Product Strategy Director, Joshua Dern, Associate Design Director, Marcelo Eduardo Associate Experience Lead, Todd Grimason, Sr. Art Director, Andre Cunha, Sr. Visual Designer, Zack Johnson, Interaction Designer, Grace Salem, Project Manager, Jea Yoon Lee, HBO: Senior Vice President, Digital Platforms, Alison Moore, Vice President, HBO/MAX GO, Hans Deutmeyer

Completion Date for the UX Portion of the Project

Friday, April 29, 2011

Silver

Adobe: Tutorial Player for Photoshop Best Instructional Experience

Adobe: Tutorial Player for Photoshop Best Instructional Experience
Adobe: Tutorial Player for Photoshop Best Instructional Experience

Submission

Adobe Tutorial Player for PhotoshopiTunes Store Preview

Description

Tutorial Player is an iPad app that offers an interactive tutorial experience for learning how to use Adobe Photoshop. What is unique about Tutorial Player is that it creates an intelligent connection between a running instance of Photoshop (on the user’s deskop or laptop computer) and the tablet. Using this connection, Tutorial Player automatically stays in sync with the user by advancing the tutorial from one step to the next as the user completes the appropriate actions in Photoshop. Also, if the user gets stuck and needs help, Tutorial Player can automatically perform any step (e.g., execute a command, make a selection) in Photoshop. Adobe Tutorial Player is the first step in more advanced instructional content that is adaptive and can offer real-time assistance. To make it easy to author interactive tutorials, we have also created a plug-in for Adobe Photoshop called Tutorial Builder. With Tutorial Builder, users can automatically create step-by-step tutorials by just demonstrating the relevant actions in Photoshop.

Background and Context

This project started in 2009. We first developed the Tutorial Builder plug-in for Adobe Photoshop that allowed us to create step-by-step tutorials automatically. In October 2011, we released the plug-in on Adobe Labs. In June of 2011, we started developing the Tutorial Player iPad app. We had a first prototype in July but started a more focused development and design effort in November of 2011. In March 2012 we went through a redesign in order to improve the usability of Tutorial Player. We added the user tracking functionality in order to be able to highlight the current tutorial step. We released the app on April 30th, 2012.

About the Applicant

Adobe Systems is a software company. The Advanced Technology Labs is a Adobe’s research and advanced development organization.

Project Industry

Technology

The UX Team on this Project

Mira Dontcheva, Wilmot Li, Raschin Fatemi, Philip McKay

Completion Date for the UX Portion of the Project

Sunday, April 1, 2012

Silver

Art.sy Best Discovery Experience

Art.sy
Robert Lenne for Art.sy

Submission

Art.sy

Description

It’s hard to imagine, but before the record player and the radio, only a tiny fraction of people used to listen to music. Sadly, today the art world isn’t much different from the music world 100 years ago, and its biggest players have no interest in that changing. We envision a world where a love for art is as common as a love for music, and where anyone can freely access all art via any Internet-connected device, from web, to mobile and touch.

Background and Context

Art.sy is more dream than project. It all started during Carter Cleveland’s senior year of college when he searched online to find art for his blank dorm room walls. Having grown up being dragged to museums and galleries by his art obsessed father, Carter had always been passionate about art. But academically he excelled in math, physics, and computer science. He saw an opportunity for technology to make the art world more accessible, so that more people might enjoy art as a common part of their lives in the same way that music and film play a common role in our lives today. Now 3 years later Art.sy employs 30 people in New York city and has forged partnerships with over 250 of the world’s leading galleries, museums, and artist estates making it the single greatest database of publicly (and legally!) available modern and contemporary art in history. And while Art.sy has come a long way since its college dorm roots, it is still just at the very beginning.

About the Applicant

Art.sy is a startup in New York city. Our mission is to make all the world’s art accessible to anyone for free.

Project Industry

Technology

The UX Team on this Project

Robert Lenne, Head of Design, deserves 99% of the credit for the user experience. With inspiration and collaboration from Carter Cleveland, CEO, and Sebastian Cwilich, COO.

Completion Date for the UX Portion of the Project

Tuesday, May 1, 2012

Silver

SeatGeek: Event Page Ticket Interface Best Transactional Experience

SeatGeek
SeatGeek

Submission

SeatGeekVimeo Video

Description

We’re submitting our ticket search interface for consideration, as we feel that it is at the core of the SeatGeek user experience. We have created custom interactive maps for major venues across North America that allow us to map individual ticket listings down to the row level, and users can zoom in and pan around the map to explore the venue for the best ticket deals. We use a color-coded system that correlates with our Deal Score value algorithm to help fans tell at a quick glance which tickets are the best value in the stadium, and we have robust filtering and sorting tools that help users pare down a long list of tickets to only those which fit their exact criteria.

Background and Context

The current format of our event pages has evolved substantially since we first introduced them upon our site in late 2009, though we have consistently iterated and enhanced our maps to the point that as of today, we now have over 2000 unique event maps in our system — covering all major venues in North America.

About the Applicant

SeatGeek is a search engine that helps you find the best deals on tickets for concerts, theatre, and sporting events. We aggregate ticket listings from over 60 secondary market ticket websites and provide users with advanced tools and analytics in order to help them identify the best ticket values in the marketplace for their favorite events.

Project Industry

Technology, Consumer Services

The UX Team on this Project

Jack Groetzinger, Russ D’Souza, Chris Voll, Eric Waller, Liam Bowers, and Kevin Lin

Completion Date for the UX Portion of the Project

Thursday, March 15, 2012

Honorable Mention

Lbi US for client Americans Elect: Pick a President, Not a Party

Lbi US for client Americans Elect: Pick a President, Not a Party
Lbi US for client Americans Elect

Submission

Submission Website

Project Video

www.creativeawardshowcase.com/americans-elect/uxawards/

Description

By hosting the first-ever online nomination for the presidency, Americans Elect is using our latest technologies to support our oldest values by giving every American an equal say in nominating a president. To get there, we’re doing two key things. First, we’re creating a startup with no brand recognition and zero users and—in the span of less than a year—scaling up to accommodate millions. Second, we’re building out a site with the ability to let voters determine the issues that matter most to them, matching them with candidates who share their views, and ultimately letting them securely nominate a ticket for the president via the Internet.

Background and Context

The project had less than a year to create a site that combined features and functionality from anything to dating site to a question-and-answer forum to a voter registration system, all of which that had bank-level security, and all of it with the purpose of creating a new way to elect a President of the United States.

About the Applicant

LBi is a global marketing and technology agency blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business — and then we take them there.

Project Industry

Government, Nonprofit/NGO

The UX Team on this Project

Keith Conway (User Experience Lead), Steven Alvarez (Art Director), Kriston Rucker (Creative Director), Greg Ratner (Associate Technical Architect), Nikki Stevens (Sr. Software Engineer), Michael Thibodeau (Sr. User Experience Designer), Karen Kranack (Director of User Experience), Cedric Devitt (Executive Creative Director)

Completion Date for the UX Portion of the Project

Tuesday, May 1, 2012

Honorable Mention

ScreenPlay InterActive for client Maryland Transit Administration: Maryland Transit Administration Interactive Maintenance Kiosk

Maryland Transit Administration Interactive Maintenance Kiosk
Maryland Transit Administration Interactive Maintenance Kiosk

Submission

PDF

Project Video

http://bit.ly/InsIVa

Description

In a bold move, MTA (Maryland Transit Administration) envisioned how well-crafted interactive kiosks could motivate rail car maintenance mechanics to do their jobs in a more efficient and effective way. They recognized that to sustain user engagement, the units had to be special, so they commissioned ScreenPlay InterActive (SPIA) to build custom software that would transform the ruggedized 46” touch screen units into iPad-like devices.

Background and Context

As the first of it’s kind in the public transportation industry, there were no models to extract use cases from. The project was the brainchild of a Director with a vision to bring his agency into current/future IT interaction standards. His openness made the UX/UI portion a pleasure to iterate/develop. However, due to departmental standards imposed upon us, we had to work in an outdated OS. So, executing the behind-the-scenes technology was very involved, but still quite rewarding to pull off. It was executed in two stages in over a year’s time.

About the Applicant

User Experience through projects that utilize up to all 5 senses interactively.

Project Industry

Government

The UX Team on this Project

Ken Lonyai and Debra Benkler

Completion Date for the UX Portion of the Project

Monday, August 22, 2011

Honorable Mention

Studio Akko/Formant Studios: BKIN Wayfinding System

BKIN Wayfinding System
BKIN Wayfinding System

Submission

PDF and Video

Description

The BKIN (“beacon”) Wayfinding System is a collaboration between a user experience designer and an industrial designer to create a hybrid physical/digital experience in the form of a low-cost, low impact network of information points designed for remote areas such as parks and rural locations with little or no cell reception. At a distance, it serves as an enhanced mile marker, while up close it provides maps, guides, urgent updates, and communication between units for safety.

Background and Context

The project came about when an interaction designer and an industrial designer, both passionate about the outdoors, saw a number of opportunities in recent news – from funding cuts in public parks to communication breakdown in natural disasters – that revealed a lack of low-tech infrastructure to provide useful and timely information. Our preliminary research led to the discovery of three core problems in the outdoor context around discovery, information and communication barriers in remote places, and these three goals pointed us to the need to create a low cost, easy to use, information and communication system that had minimal aesthetic and environmental impact on its surroundings. The self-funded and self-initiated project kicked off in early summer of 2011 with research into the domain and after a series of agile concept validation and iterative design rounds, we created the preliminary concept for the BKIN in July of 2011. As our concept evolved, we brought in technologists to help better understand opportunities defined by the intricacies of the outdoor context. To validate the concept’s commercial and social value as well as seek potential sources of co-sponsorship / R&D funding, our team presented this concept to organizations to gather feedback and refine the product concept. In doing so, we are discovering that applications for the product concept beyond the outdoor context, such as museums, convention centers, hospitals and event-based scenarios such as music festivals, would benefit from an easy to install and maintain local mesh network that provides discovery, information, and communication without requiring a mobile device in hand. While this product is currently complete as a concept, we are currently in the planning stages of piloting a limited production full scale series of prototypes to test and refine the core offering of a true BKIN system in a non-lab environment in order to study its large scale potential and challenges. Our goal is to have a BKIN Wayfinding System – multiple units with fully functional interface and backend communicating over the wireless mesh – installed and operational within the coming year.

About the Applicant

Studio Akko LLC is a multidisciplinary design group which provides user experience, design & strategy services to a range of clients in the digital realm, spanning web & desktop, mobile, TV, embedded UI, environments and product concepts. AKKO practitioners are seasoned industry veterans with 6-10+ years of experience in top design agencies and global corporations. The company was founded by Ron Goldin, a designer and strategist with almost 10 years of experience who has designed for brands such as LG Electronics, Hewlett- Packard, Microsoft, Logitech, Roche Diagnostics, Mercedes- Benz, and Sotheby’s. Since opening its doors, AKKO has worked with a wide range of clients from rapid-growth startups such as Uber and Samasource to established organizations such as Dolby, Clinique and the Metropolitan Museum of Art.

Project Industry

Technology

The UX Team on this Project

Ron Goldin (UX Lead) and Greg McNamara (Industrial Design)

Completion Date for the UX Portion of the Project

Friday, July 1, 2011


2012 Judges and Speakers


Judge: Bryan Hamilton Photo

Bryan Hamilton

Vice President, User Experience, Razorfish

Bryan is a group director and the head of User Experience at the Razorfish New York office. He is responsible for leading and managing the largest group of user experience professionals Razorfish has in its flagship office. Since 2007 Bryan has been responsible for some of the most award winning and profitable digital transformations to come out of the New York office and a visionary influence for conceptual work in emerging technologies.

He has been planning, designing and delivering complex, innovative and usable digital products for over 12 years and has worked for many large brands at Razorfish such as Mercedes, HBO, The New York Times, Conde Nast, Unilever, Citi, New York Life and Starwood.

Prior to Razorfish, Bryan worked at R/GA, where he worked to evolve the Johnson & Johnson baby brands and their corporate intranet.

Twitter: @bryanfalling
Company: razorfish.com
LinkedIn: linkedin.com/in/bryanhamilton

Judge: Christian Crumlish Photo

Christian Crumlish

Director of Product, CloudOn

Christian Crumlish leads product and ux teams to deliver amazing cross-channel experiences. He is director of product at CloudOn, co-chairs the monthly BayCHI program and has been director of messaging products for AOL, curator of the Yahoo design pattern library, and a director of the Information Architecture Institute. He is the author of the bestselling The Internet for Busy People, and The Power of Many, and co-author most recently of Designing Social Interfaces with Erin Malone. He has spoken at BarCamp, BayCHI, South by Southwest, the IA Summit, Ignite, Web 2.0 Expo, PLoP, IDEA, Interaction, Web Directions, the Web App Masters Tour, WebVisions, the Italian IA Summit, and UX Lisbon.

Company: CloudOn
LinkedIn: linkedin.com/in/mediajunkie

Judge: Gary Chou Photo

Gary Chou

General Manager, Union Square Ventures Network

Gary Chou works at Union Square Ventures, a NYC-based venture capital firm that has invested in large online networks like Twitter, Tumblr, Etsy, SoundCloud and Kickstarter. Over the past decade he has held product development and design positions at Trilogy, Tribe.net, and Cisco, building web applications for both consumers and enterprise customers. Gary is also Executive Producer of SURROGATE VALENTINE and DAYLIGHT SAVINGS, two films by Dave Boyle featuring Goh Nakamura that premiered at SXSW in 2011 and 2012. He also co-teaches the Entrepreneurial Design course at the School of Visual Arts Masters in Interaction Design program.

Twitter: @garychou
Company: Union Square Ventures

Judge: Kathy Baxter Photo

Kathy Baxter

Sr. User Experience Researcher & UX Infrastructure Manager, Google

Kathy Baxter is a Sr. User Experience Researcher & UX Infrastructure Manager at Google. In addition to researching cutting edge Search technology, she is also manages a world-class team responsible for participant recruitment, vendor management, ethical treatment & incentive guidelines, and lab infrastructure. Previously, she worked as a Sr. User Experience Researcher for eBay and Oracle.

She received her MS in Engineering Psychology and a BS degree in Applied Psychology from the Georgia Institute of Technology. She co-authored a book on usability methods titled, “Understanding Your Users: A practical guide to user requirements methods, tools, and techniques.” She has presented papers and taught tutorials to the Human Factors and Usability community in the US and Europe since 1997. She also actively supports efforts to increase the number of girls and women entering the engineering and science fields.

Company: Google
LinkedIn: http://www.linkedin.com/pub/kathy-baxter/0/8ba/126

Judge: Nicole Rubin Photo

Nicole Rubin

Senior Consulting Director

Nicole Rubin is Creative Good’s most senior consulting director. She has led a wide range of customer experience projects during her 12-year tenure with Creative Good. These projects have improved the strategy, product design and business metrics of sites in high technology, retail, business-to-business, and content/media companies.

Nicole also leads Customer Experience Council 1, a group of 25 senior executives across a range of companies.

Prior to Creative Good, Nicole spent four years at Forrester Research. Nicole ran Forrester’s client services organization, where she had responsibility for new service development and meeting the changing needs of Forrester’s technical and marketing customer base as the company grew.

Company: creativegood.com
LinkedIn: linkedin.com/in/nicolesmithrubin

Judge: Paul Berry Photo

Paul Berry

CEO and Founder of RebelMouse and Soho Tech Lab

Paul Berry was CTO for HuffingtonPost from 2006 through to 2012, where he led the product, design/ux and engineering teams. When he started HuffPost was 3 million UVs a month and at his exit to strategic advisor had reached 125 million UVs and become the HuffPost Media Group with 300 people on his team. Paul is now the founder and ceo of RebelMouse and Soho Tech Lab, both a partnership with Lerer Ventures and Jonah Peretti with Eric Hippeau as Chairman.

Company: RebelMouse and Soho Tech Lab
LinkedIn: linkedin.com/in/talacon

Judge: Peter March Photo

Peter March

Director of User Experience for VML’s New York office, member of steering committee of NY chapter of IxDA

As a Director of User Experience for VML’s New York office, Peter leads experience planning and user-centered design efforts to help clients develop a deeper understanding of consumer preferences, user behaviors online and design best practices in both the web and mobile space.

Peter has 11-plus years of expertise in planning, designing and implementing web-based technology solutions. He has worked with a remarkably wide range of clients across multiple industries, including Hershey’s, Dannon, Merrill Lynch, Bank Of New York, Citibank, Discovery Channel, HP, Microsoft and Toyota, to name a few.

Peter earned a Bachelor of Arts degree in public relations from Illinois State University. In addition to leading the New York UX team at VML, Peter serves on the steering committee of the New York chapter of the Interaction Design Association, a national organization focusing on serving the needs of the web development and interaction design community.

Twitter: @PeterMarch
LinkedIn: linkedin.com/pub/peter-march/1/902/48b

Judge: Ronnie Battista Photo

Ronnie Battista

UX Practice Lead at Slalom Consulting, Treasurer/Director of Certification at UPA International

Ronnie leads the User Experience practice at Slalom Consulting in NYC. He has previously held UX Leadership roles at MISI Company (an NTT Data Company), Gextech, D&B and Accenture, where he built and led Accenture’s Innovation Center User Experience Labs practice. Ronnie co-created the Rutgers Mini-Masters in User Experience Design course, where he serves as Program Director and Adjunct Professor. A past President of the UPA New Jersey Chapter, Ronnie now serves on the Board of Directors for UPA-I (Usability Professionals Association International) as Treasurer and Director of Certification.

Ronnie has provided UX leadership and management to over 100 global clients, working across all major industries, communication channels and development phases for such diverse clients as AT&T, Verizon, AOL, DTCC, Toyota, Astra Zeneca, BOC gases, Hoovers, AIG, British Airways, KPMG, Best Buy, Merck, MTV, DuPont, Comcast, NYC.gov, TimeWarner and the Metropolitan Museum of Art. Ronnie is a frequent international speaker on the topic of UX with recent presentations in Germany, India, Russia and Mexico.

He received an MA with Distinction in Public Administration and Public Policy from University of York (UK) and a BA with Honors in Political Science and Philosophy from Rutgers College.

Twitter: @RonnieBattista
Company: www.slalom.com
Rutgers: http://rate.rutgers.edu/programs/uxd-user-experience-design-1
UPA: www.upassoc.org
LinkedIn: linkedin.com/in/ronniebattista

Moderator

Beverly May

Founder & President of Oxford Technology Ventures LLC, President of NYC-CHI

Beverly has over 16 years’ experience in technology and the Internet and core expertise in user experience and usability. She is the founder of Oxford Technology Ventures, LLC, a boutique user experience and product strategy consultancy, as well as MiniDates.com, a new style of dating app that launched in may 2012 in NYC. She is also the current President of NYC-CHI, NYC’s largest and oldest UX and usability organization, and the organizer of the User Experience Awards.

Beverly began her career at age 20 by founding her own successful music entertainment company and independent music magazine in Toronto, Canada before transitioning into the Web in the mid-late 1990s. She has worked on helping conceive, upgrade or launch well over 100 digital products and services through varied experience at internet incubators, digital agencies, startups, software companies, publishing companies and the United Nations before starting Oxford Technology Ventures, LLC in 2008.

Beverly has an Executive MBA from the University of Oxford, a technology Master’s degree in systems design and new media from New York University.

Twitter: @OxfordTech, @UXAwards and @MiniDates
Company: oxfordtechnologyventures.com and MiniDates.com
LinkedIn: linkedin.com/in/beverlymay

2012 Partners & Sponsors

NYC-CHI

NYC-CHI

NYC chapter of SIG-CHI, (Special Interest Group – Computer Human Interaction) part of the ACM. We hold regular events and have an active mailing list to service the NYC region.

We have over 1000 active members in all aspects of HCI, including information architects, interaction designers, user experience designers, service designers, product and museum experience designers, usability practitioners, digital librarians, user interface designers and UI developers.

Website

http://sigchi.org

NYC Chapter

tech.groups.yahoo.com/group/nycchi

NYC UXPA

NYC-UXPA

We seek to bring together professionals from the marketing, design, technology and research communities so that we may share our collective experiences and create a forum for learning and professional growth. We encourage you to join us at our monthly events, which are open to members and non-members.

Website

nycuxpa.org

NYC chapter of the Interaction Design Association (NYC IxDA)

NYC IxDA

With over 10,000 members and more than 80 local groups around the world, the IxDA network actively focuses on interaction design issues for the practitioner no matter his or her level of experience. IxDA is a novel kind of “un-organization” and relies on its passionate members to help serve the needs of the international Interaction Design community.

The IxDA New York City local group is a vibrant community of people interested in interaction design who meet monthly at face-to-face events. Programming is created by a volunteer group of local leaders and realized through the generosity of speakers, sponsors, and host partners.

Website

ixda.org/local/new-york-ixda

Gold Sponsors

HUGE

Huge

Huge is a full-service digital agency responsible for core digital strategy, marketing and implementation for some of the world’s largest companies an best-known brands. Recognized by Advertising Age as one of the industry’s ten leading agencies in 2012, Huge is known for combining user-centric design with digital business strategy, technology solutions and creative marketing to transform brands and grow businesses.

Website

Hugeinc.com

Ogilvy

Ogilvy

OgilvyOne Worldwide, the digital direct arm of Ogilvy & Mather, is the most experienced and highly awarded digital direct marketing network in the world, with over 100 offices in 40+ countries. Our global expertise includes eCommerce, Mobile, Social, Digital Advertising, Performance, Digital CRM, Innovation, Creative including User Experience Design, Data Analytics, Activation and Delivery. We provide clients with a full range of direct marketing, consulting and interactive services to help them deliver profitable customer relationships.

Website

www.ogilvy.com

Parsons The New School for Design- MFA Design & Technology

Parsons The New School for Design

The Design and Technology BFA program focuses on new media storytelling and interaction technologies. Students explore how media drives social, political, and cultural change and solve real-world problems as well as propose new possibilites. Building on contemporary design disciplines, the program exposes students to emerging design and art practices such as data programming, computer graphics, animation, game design, motion graphics, physical computing, and interactive technologies.

Website

http://www.newschool.edu/parsons/mfa-design-technology/

Silver Sponsors

Experis

Experis Global Content Solutions has delivered innovative business solutions that boost efficiency and value for clients across the global content value chain for more than 20 years. Experis GCS leverages technology expertise, talent sourcing, and capabilities in 150 languages to implement solutions that optimize communication among all a client’s stakeholders. We guide clients to strategically create, manage, and deliver information worldwide. As part of ManpowerGroup, our resources are vast globally and our solutions are scalable to meet a client’s unique needs.

Our services include:

  • Strategy – Develop a roadmap for optimal communications across technologies, devices, and languages
  • Authoring – Streamline production processes and reduce costs in writing, editing, and translation
  • Enterprise Content Management – Maximize the value of new and existing content with the right technologies and processes
  • User Experience – Maintain a strong organizational identity with an improved online presence
  • Globalization – Engage a worldwide audience with content in 150 languages for different cultures

Website

www.Experis.us/GCS

TandemSeven

TandemSeven

TandemSeven creates engaging user experiences across platforms and channels. We specialize in portals, business applications, websites, and mobile & tablet apps. From UX strategy through development we focus on user needs while designing scalable architectures that support multi-channel solutions.

Website

www.tandemseven.com

Bronze Sponsors

Bloomberg

Bloomberg

Bloomberg is the world’s most trusted source of information for businesses and professionals. Bloomberg combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the BLOOMBERG PROFESSIONAL® service and multimedia platforms. Bloomberg’s media services cover the world with more than 2,200 news and multimedia professionals at 146 bureaus in 72 countries. The BLOOMBERG TELEVISION® 24-hour network delivers smart television to more than 240 million homes. BLOOMBERG RADIO® services broadcast via SIRIUS XM Radio and 1worldspaceTM satellite radio globally and on WBBR 1130AM in New York. The award-winning monthly BLOOMBERG MARKETS® magazine, Bloomberg BusinessWeek magazine and the BLOOMBERG.COM® financial news and information Web site provide news and insight to businesses and investors.

Website

bloomberg.com

Harvest

Harvest

Harvest is a simple but powerful web-based time tracking and invoicing application. We are dedicated to helping creative professionals work better. Today, Harvest is relied on by innovative businesses around the world, including Happy Cog and Adaptive Path, to track time and invoice clients.

Website

getHarvest.com

Modus Associates

Modus Associates

Modus Associates is a digital innovation consultancy founded to help global brands and visionary start-ups more fully realize the business potential of the digital age, where customers rule, connectivity is everywhere, and creating value for profit and social impact is the name of the game. Modus Associates is headquartered in New York City and on the web at www.modusassociates.com.

Website

www.modusassociates.com

Moment

Moment

Moment is a digital product design firm. We design products and services for the web, mobile devices, and emerging platforms. We love tough user experience problems, but we don’t solve them alone.

It takes close collaboration with our clients to create lasting business value. Whether for customers, employees or stakeholders, we design things that work for people.

Website

momentdesign.com

Sachs Insights

Sachs Insights

Since 1987, Sachs Insights has partnered with clients and agencies to bring the voice of the consumer into the development of brands, communications, and interactive products and services. With a team of over 30 researchers, strategists, ethnographers, filmmakers and field staff, we address marketing and usability objectives to shape websites and interactive communications that are appealing, intuitive, and deliver on business and marketing goals.

Website

Sachsinsights.com

TEK Systems

TEK Systems

TEKsystems® is a leader in staffing User Experience professionals. TEKsystems provides IT staffing solutions to complement in-house skills and capabilities, strategic guidance on IT human capital management, and proven IT services designed with real-world insight into what works.

Website

TekSystems.com

Community Level Sponsors

GarysGuide

GarysGuide

GarysGuide is a global resource and community of folks that are interested in startups, entrepreneurship, social media and technology. It is one of the best resources for discovering technology and startup related events, classes and jobs in New York City, San Francisco Bay Area, London, Boston, Los Angeles, Austin, Boulder and other cities.

The community is a highly targeted mix of influencers and connectors including Startup Founders & Entrepreneurs, Technology and Media Executives, Venture Capitalists, Angel Investors, Marketers, Product Managers, Analysts, Technologists, Developers, Bloggers and more.

Website

www.garysguide.com

NY Tech Meetup

NY Tech Meetup

NY Tech Meetup is a 29,000 member non-profit organization that supports the growing NY technology community.

Our goal is to help build a sustainable technology industry that drives economic growth, leads innovation, and creates positive, high-impact change for our local communities and the world.

NY Tech Meetup was first founded as a Meetup group in 2004 by Scott Heiferman (Founder of Meetup.com) and Dawn Barber. The organization became an independent non-profit in 2010 and hired Jessica Lawrence, its first full-time employee and now Executive Director in 2011.

Startup One Stop

Startup One Stop

SOSlist – a free community for startups. It could be help with your business plan or finding some beta testers. Looking for office space or a few desks to sublet. Outsourcing HR or in-sourcing a programmer. Need legal advice or have a few marketing questions? It’s always something. The list goes on. Which is exactly why we started THIS list. Tell us what you need or what you can offer. We’ll post it to the community to see if someone can help.

Website

startuponestop.com

Twitter

@SOSlist

The Hired Guns

The Hired Guns

We’ve built The Hired Guns to help the digital creative class expand their potential far beyond the 9-to-5, bringing their expertise to companies in unexpected and exciting ways and guiding their careers through transitions from freelance gigs to fulltime jobs and back again.

The Hired Guns was founded in early 2000: an unsettled time for Corporate America, but for the creative class, the start of a new era of entrepreneurship and individualism. It was a scary trend for many, but for us it was just the motivation we needed. Borrowing from the only model that made sense, we started our talent agency in the mold of Hollywood-style representation, hand-picking our talent, growing with them over time and helping them to manage their evolving careers.

Website

www.thehiredguns.com

Ultralight Startups

Ultralight Startups

Ultra Light Startups is an online and in-person community for technology entrepreneurs. Events feature startup pitches, networking and interactive, moderated panel discussions with leading industry experts. Topics cover: design, technology, marketing and finance. Attend and participate in-person in New York, Boston and Toronto, or view the live video stream from anywhere.

Website

ultralightstartups.com

Event Creator & Organizer

Oxford Technology Ventures, LLC

Oxford Technology Ventures, LLC

Oxford Technology Ventures, LLC specializes in expert Technology Product Strategy and planning, User Experience, Information Architecture and Usability, as well as Requirements definition services for product development initiatives in software, mobile, tablets and the Internet.

Our team has been conceptualizing, planning and delivering results-focused new technology and web initiatives since 1996. We work closely with our clients in an immersive partner relationship to help understand the business and product needs and ensure we deliver. Our clients include large companies, startups, and digital agencies. Our goal is to ensure our clients produce targeted, high-quality products that achieve user, product and business goals. Simply, we help clients achieve Real Digital Business Results.

Website

Oxford Technology Ventures, LLC