UX Awards

The Premier Awards for Exceptional Digital Experience

US Open Tennis Championships App Details

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Delivering the US Open digital experience that engages fans both off and on-site, bringing them closer to the action on the court.



The US Open is the largest annually attended event, with over 690,000 fans attending in New York City to experience world-class tennis.

During a 25+ year partnership with the USTA, a world-class digital user experience has been delivered to fans through desktop, mobile web and mobile apps, all created by one company, IBM. Throughout the 14 days of the 2015 Tournament usopen.org digital properties surpassed the 15 day totals from the 2014 US Open with 16.2 Million Unique Visitors, a 3% increase over 2014; 64.5 Million Visits, a 10.5% increase over 2014, in which over 82% of all visitors returned multiple times a day; and 439.8 Million Page views, the second highest in Tournament history.

IBM uses technology and data to create experiences for fans on the ground and around the world, delivering content in bite-sized streams for quick engagement.

Equipped with a broad array of scoring, statistical, social and historical data, IBM crafts the experience of each platform to present a unique set of content, visualizations and insights of every match, as it happens, in real-time.



Why this project is worthy of a UX Award:

IBM, in collaboration with the USTA was successful in delivering a world class experience to million of tennis fans around the globe. The US Open digital properties surpassed the 15 day totals from the 2014 US Open with 16.2 Million Unique Visitors, a 3% increase over 2014; 64.5 Million Visits, a 10.5% increase over 2014, in which over 82% of all visitors returned multiple times a day; and 439.8 Million Page views, the second highest in tournament history.

Its about the collection of data and the exceptional experiences that are created with that data in real-time to support the broadcast, media and fans around the world, all without interruption.



Submitted By: IBM Interactive Experience

Client Name: United States Tennis Association

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