UX Awards

The Premier Awards for Exceptional Digital Experience

MailChimp Snap Details


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Send simple, photo-based email campaigns straight from your phone.

Snap a photo of something your customers will love.
You can also use a photo from your camera roll or grab one from your Instagram feed.

Tell them all about it.
Write a quick note to go along with the photo. Include a link to the product or to your
website, and pick an email template.

Send it to the right people.
Send to your whole MailChimp list, a segment of your list, or pick specific customers
who will be excited to hear from you.

Why this project is worthy of a UX Award:

MailChimp Snap was born of user research. Keeping with our user-centric design methods, we first started with user research, followed by a prototype. We took our prototype to customers and eventually released the app.

Submitted By: MailChimp

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