UX Awards

The Premier Awards for Exceptional Digital Experience

Farm Frenzy Food Auction Details


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Farm Frenzy is a group auction of quality food direct from farmers.

Farm Frenzy delivers low prices for shoppers on fresh, locally produced food in bulk and expands markets for farmers. Farm Frenzy allows shoppers to join bulk food deals and farmers to bid at auction on those deals. The farmer with the lowest bid when the deal closes wins and ships the orders. It’s a simple way for shoppers to buy farm fresh food in bulk at a minimum price.

Why this project is worthy of a UX Award:

Farm Frenzy adds a new twist on buying farm fresh foods online that’s fun to explore and easy to use. This app satisfies both shoppers and farmers. Shoppers save on farm fresh food. Farmers expand their market reach. The prototype demonstrates a 
user flow with minimal text, an image and icon driven interface, and most importantly, no sign-in required to browse. Why make users create an account in order to get started? Farm Frenzy shows them the deals right up front so that they jump right in and start joining deals!

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