The Los Angeles Times has been Southern California’s leading source of news and information for more than 130 years. It is the largest metropolitan daily newspaper in the United States, with a daily readership of 1.5 million and 2.6 million on Sunday, more than 22 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4 million. It has won 41 Pulitzer Prizes and is revered – and read – worldwide. In 2012, The Times recognized that more people were consuming latimes.com via mobile devices than ever before. At that juncture, they enlisted Code and Theory to help stimulate their thinking about how design and technology can work together to best engage contemporary audiences and serve advertisers. At launch, the new latimes.com introduced a new standard for digital news delivery. One of the largest fully-responsive news sites ever built, the site is a visually striking, bold new design that disrupts the traditional page grid, highlights LA Times' marquee journalism, eliminates clutter, and puts the focus on its unique voices and multimedia.

The new latimes.com is the result of a radical rethinking of how design and technology affect the consumption and delivery of news, information and advertising. Conceived as mobile-first, the new site is as dynamic as its journalism and its readers. Just one month after launch, the LA Times saw a 66 percent increase in page views per visit (source: Omniture). The company began to realize a dramatic improvement in workflow efficiency, with a more streamlined digital editorial process and the ability to deliver ad campaigns across all devices and desktops using one tag. The industry response to the new latimes.com has been overwhelmingly positive. In fact, renowned publication designer Dr. Mario Garcia called it "exquisite," Ad Age touted that the redesign moved the organization closer to “the vanguard of mobile-first web design,” mediabistro said it was a "GIANT leap forward,” and noted LA Times environmental journalist Neela Banerjee Tweeted: "even a cynic like me thinks it rocks."