EVIO provides an easy and effective way for product advertising to hand-off from non-digital channels like newspapers, magazines, billboards, cutouts, posters, amongst others to a digital channel like mobiles and tablets - by using picture recognition technology so that the user can directly interact with imagery from the physical channel. It also provides a persuasive environment for the user to make a purchase in the digital channel. In case the user wants to sample to product physically, it allows for a intuitive handover back to the physical channel such as a retail store by showing nearby store locations that carry the product and giving the user the ability to call or get directions to those stores.

EVIO platform fills the gaps in the buy journey by being context-aware across multiple channels. It complements user behavior by allowing them to shift their context between channels to provide a continuous experience.