The Business of Your Brain application leverages powerful data visualizations of user activity to drive productivity through better awareness of behavior. It was developed to drive positive engagement with the Xerox brand to elevate perception in the marketplace and build Xerox relevance as a business systems innovator. Business of Your Brain is a desktop application that analyzes your email to deliver a true picture of what's on your mind at work. Looking at your inbox, contacts, calendar, and even the words you use, the Brain highlights potential distractions standing between you and your ability to focus.

Business of Your Brain is a desktop application that analyzes your email to deliver a true picture of what's on your mind at work. Looking at your inbox, contacts, calendar, and even the words you use, the Brain highlights potential distractions standing between you and your ability to focus. The UX and Design for the project began in the summer of 2010. The beta application was complete by end of year, but testing and optimizations the app continued through Q1 2011. The final application was launched on May 3, 2011. The scope of the work was a downloadable desktop application.