Our submission is a consumer based website created for the province of New Brunswick's Culture, Tourism and Healthy Living department. In 2012, Tourism New Brunswick embarked on a journey of digital innovation. That meant exploring, refocusing and relaunching its digital platform of consumer and industry websites. The result, which launched in April 2012, was a new consumer site from Tourism New Brunswick with a bilingual, feature-rich, personalized digital travel experience taking consumers through the path to conversion to ultimately become guests in province. TourismNewBrunswick.ca is driven by a robust new content management system (CMS), which industry can also use on a self-serve platform to generate content and showcase their products.