Getty Images asked us to help them stand out in the intensively competitive editorial photography market. The aim was to stay top of mind for media organizations. Rather than write a broadcast campaign, we created a utility that solved a problem for these organizations and the people who work for them. The Feed from Getty Images automates the population of Getty Images’ clients’ news feeds in social. It does the job of a social content manager, listens to chat online and surfaces images immediately that are most relevant. The Feed was launched exclusively in Wired and Tech Crunch and was quickly hailed as a genuine social innovation.