Patalogue is a revolutionary cloud-based catalogue platform for the iPad. It includes a catalogue builder for users to build their own catalogues with, and an attractive iOS app to publish it on. With these two tools, Small & Medium Companies can build their own iPad catalogue at minimum cost. The catalogues are distributed through the cloud, so shoppers can share amongst themselves. This helps participating businesses gain exposure to a ready audience. In addition, updates are done in real time. This enables Patalogue to be significantly more responsive than conventional catalogues. By democratizing the creation and publication of iPad catalogues, and providing shoppers with an ever-growing array of content to enjoy, Patalogue brings strong value to all parties involved.