Unique Value Proposition oriented by the User Experience. A high quality news experience requires an approach that recognizes the reader as a human being, with likes and dislikes. O Popular 4.0 creates a trans-platform news ecosystem that welcomes the reader as a person, not an IP address. From personalization to gamification, the reader changes the default behavior of the news space to create an experience unique to her liking. The results speak for themselves. The standard web metrics have increased in the order of 500%, as reported by Google Analytics.