The first goal of the Black Lotus project was to evolve our entire platform to create responsive and compelling personalized experiences for each of our over 2.5 million users and utilize innovative technology to implement a holistic, cross-channel product that fits Voxy into our learners’ lives. Secondly, feedback from user testing and target audience research indicated that learners found more value and confidence in a structure that parallels a traditional classroom learning experience. To overcome this we set out to invoke a level of trust while respectfully guiding our learners to accept this dramatically new approach to language learning.