U.S. Navy Blue Angels saw a need to evolve the way they interact with new recruits and to reach them where they are – online. The organization set out to build an online experience that would serve to recruit new service men and women, inspire existing service men and women by setting an example of precision and pride, and instill a sense of patriotism among the general public. The Blue Angels collaborated with EffectiveUI and Microsoft to provide a powerful, engaging experience that taps into the excitement of a Blue Angels flight demonstration, but goes a step further to offer a unique perspective on the show itself – previously seen only through the pilot’s eyes.

The U.S. Navy Blue Angels collaborated with EffectiveUI and Microsoft to provide a powerful online experience that taps into the excitement of a Blue Angels flight demonstration. Each year, more than fourteen million spectators watch the team’s live air shows. Now through a combination of HTML5 and Microsoft Silverlight, far more can witness their thrilling flight demonstrations from the perspective that, until now, has only been available to the pilots themselves. Please see live URL pitch document for full details on the technology employed and new boundaries pushed with video, motion graphics, and usability. The website allows the Blue Angels to more effectively achieve recruitment goals with a presence that engages and informs 24 hours a day, seven days a week. Prospective recruits, fans and enthusiasts can go in-depth on the organization’s history, its team, the operations and the jets themselves. The immersive site also brings them inside the cockpit and gives them control over the aspects of the air show they see and how they see them. Through the newly redesigned site, the Blue Angels can now successfully: • Recruit new service men and women • Inspire existing service men and women by setting an example of precision and pride • Instill a sense of patriotism among the general public