Designed and built with PopTech and partners PwC, the UN Global Pulse, Jana, and The New York Times R&D Lab, the app, PopTech’s first for the iPad, brings to life geographical, historical, and ethnographical facts and figures through multi-layered, interactive data visualizations. Our world, according to PopTech, is “rebalancing.” Now is the time to examine our assumptions and invigorate our resolve. App users can explore their past through world events, discover present day realities for populations worldwide, and learn what top CEOs say is shaping our future. The experience lets explorers discover surprising facts and consider their effect on our future.

PopTech is a unique network of the world’s most inspired—and inspiring—leaders, thinkers, and doers, dedicated to improving the way people live. Once a year, 700 of these leaders in science and technology, social entrepreneurship, design and the arts, media, and more, converge for several days in the seaside town of Camden, Maine. There they plant the seeds of initiatives that will affect the lives of millions worldwide. For the 2011 conference, themed “The World Rebalancing,” PopTech asked conference sponsor Hot to collaborate with partners PwC, the UN Global Pulse, Jana, and The New York Times R&D Lab to create a companion iPad experience. Each partner contributed research and information about people, places, and problems to be solved. Hot designed a user interface, content strategy, and a series of data visualizations that helped tell the stories of PopTech and its partners. The application had to be flexible enough to incorporate all the necessary data, while also supporting and complementing each partner’s distinct brand and design attributes.