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The Solomon R. Guggenheim Museum Interactive team produced a website to accompany the exhibition John Chamberlain: Choices, held at the museum in New York City from April 24-May 13, 2012. The goal was to create an engaging digital experience for two primary audiences: visitors to the museum seeking to learn more about the artist before or after a visit to the physical exhibition, and users that might not visit in-person but are interested in the artist.
The website was designed and developed by internal staff (7 people) during a 3-month timeline, necessitating creative problem solving. With no budget for user testing, the team reached out to a small group internal interns and staff from varying backgrounds to test beta versions of the website. For the content, the team utilized materials developed for the physical museum exhibition and created new materials for online engagement.
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- Submitted By: Huge
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