EMC Digital worked with Barclaycard from product conception through to technical development of the project. We created the digital strategy, design concepts, the detailed design specs and the front-end code for Barclaycard Ring. This project was complex as the concept was so new to the financial sector; along with having to create a simple experience for a complex product, there was also the financial regulation to be aware off and the very aggressive timelines. The project from kick-off to live lasted 9months. The full time team was made up of Project Management, Experience Director, Digital Strategist, 2 User Experience Architects, 2 designers, copy writer and 2 interface developers. The result has been a extremely well received in the marketplace and customers as a revolutionary new way to communicate with your credit card company.