As the central vehicle for the University of the Arts to share its story, the new website embraces the creativity of its community while effectively sharing its brand promise to all audiences. On a practical note, the streamlined navigation allows visitors to find what they need easily, and to create personal connections with the University and each other through intuitive interactions. Most strikingly, the Studio Spotlight has become a vibrant showcase of community-generated content for the entire UArts community. In the words of Sean T. Buffington, president of the University of the Arts: "This new site will provide a platform to showcase the University of the Arts’ innovative new approach to educating artists in the 21st century."

For more than 130 years, the University of the Arts (UArts) has been educating creative individuals in the visual and performing arts and design. Located in the heart of downtown Philadelphia, the University of the Arts offers both undergraduate and graduate programs in six areas of study: Design, Visual Arts, Film, Dance, Theater and Music. The University had recently launched an initiative to foster greater collaboration across traditional disciplines and academic boundaries. To bring this strategy to life, we began by streamlining the UArts website. With fewer pages overall, a cross-linking content strategy and audience-centric navigation, we aligned the site with the University’s academic offerings and paid tribute to the collaborative ideal. With our technology partner, NorthPoint Solutions, we were able to build a site that delivers on the creative vision with a remarkably versatile template structure and easy-to-update content management system underlying it.