The Virtuo is the world’s first SmartJuke, an in-venue (bars, night clubs, restaurants, etc.) entertainment platform for interactive social, music, and game play. The classic jukebox experience has been updated with current technology, enabling access to millions of songs and becoming part of an ecosystem of other connected devices and services. Jukeboxes occupy a nostalgic place in our collective memory – large barrel-vaulted boxes with rainbow lighting, mechanical song boards, and classic 45s. Modern jukes conjure up visions of spinning CDs reflecting endlessly in one another. Jukebox technology has progressed in revolutionary ways however, keeping pace with the digital revolution of the past decade while their iconic forms have been stagnant since the seventies. With TouchTune’s development of the SmartJuke platform, the challenges were to reinvent an all-American icon to make it relevant to a new generation of users and to create a physical and digital experience compelling enough to stand out in a sea of smartphones, tablets, and gaming systems. Our goal was to help SmartJuke become an establishment’s entertainment hub.