While Nike has always stood for one principle—empowering athletes to reach their full potential—but online, it was a different story: Over 70 different digital properties that weren’t consistent or in concert. Brand and sport category destinations weren’t integrated with e-commerce, and visitors often weren’t able to view content on their phones and tablets. We reimagined the entire Nike digital ecosystem, streamlining products, services, and brand inspiration—all under one roof. The new Nike.com is based on athletes’ behaviors, both on- and offline. Fast, light, and scalable, Nike’s new home unifies brand, commerce, and social into one robust destination.