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Micron designs and builds some of the world's most advanced memory and semiconductor technologies.
Micron designs and builds some of the world's most advanced memory and semiconductor technologies. Micron contracted Extractable to re-imagine how the website supports selection and implementation of the right Micron technologies by clients from various industries with diverse technology needs. Goals: Simplify navigation and selection of products, Increase engagement with product details and documents, Provide accelerators for repeat customers, Optimize site load time Target Audience: Hardware/Design Engineers, Procurement Sales Team, including Micron and Distributors Services Provided: Primary Research, Content Strategy, Web Analytics Dashboarding, Information Design, Site Architecture, Interaction Design, User Interface Design and Template Programming Usability Testing, Content Management System Selection and Deployment Application Integration and Site Production, Application Development, Strategic Planning Results: 200% increase in engagement with datasheets, whitepapers, and other technical documents 75% increase in site tool usage 60% increase in page load times
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