A new brand and identity was developed to replace Lockheed Federal Credit Union's branding. Extractable was asked to design a new website in conjunction with the new brand and name "Logix." Goals: Express the new brand to reach new audiences without excluding long standing customers, Increase customer engagement, Increase in non-branded SEO, Increase product applications Seamlessly move banking customers across to the new site Target Audience: Individuals and Families, Services Provided, Primary Research, Content Strategy Web Analytics Dashboarding, Information Design, Site Architecture, Interaction Design, User Interface Design and Template Programming Usability Testing, Content Management System Selection and Deployment, Application Integration and Site Production, Strategic Planning Results: 2012 W3 Award, 2012 IMA Award, 2012 Davey Award 2013 "Best Credit Union Website" IMA 90% increase in customer engagement 57% increase in non-branded SEO 17% increase in product applications