UX Awards

The Premier Awards for Exceptional Digital Experience

Citia Details

Citia

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The project under consideration, REINCARNATED, is an app for fans of entertainment icon Snoop Lion (aka Snoop Dogg). Designed to support Snoop's latest album of the same name, the app offers a visual, written, and audible account of the artist's latest album release of the same name. Call it multimedia liner notes.



The project under consideration, REINCARNATED, is an app for fans of entertainment icon Snoop Lion (aka Snoop Dogg). Designed to support Snoop's latest album of the same name, the app offers a visual, written, and audible account of the artist's latest album release of the same name. Call it multimedia liner notes. How users operate the system and how the content is designed go hand in hand. The welcome screen presents a visual index of all the content categories and sub-categories. That layout invites exploration. The overall composition depicts and gently suggests a viewing path for users looking for guidance. Together this visual index and designed hierarchy seeks to satisfy dual needs of modern audience: to navigate for themselves through a layout that conveys an editorial point of view. Share any card from within the iOS app, while visiting the website, or passing it along via email. It all just works. This proprietary software is built for brands seeking a digital publishing/commerce system that delivers app-like experiences on both iOS devices and on the open web. The core technology is a content management system with enterprise-grade, multi-platform capabilities. Including: •Single-source, HTML5-based content. The CMS outputs a synchronized, canonical version of each title in both iOS and on the Web. •Rich media, navigable 3D content space. This visual index of topics and idea threads is composed of card collections. Semantic zooming lets users zoom in and out to reveal greater and lesser amounts of detail. •Radically innovative content sharing. The system permits fine-grained permission controls, enabling content owners to dial up or down what's free and what's for sale. •Multi-million dollar, patent-protected code library. All the eye- and finger-friendly card behavior is programmed into the system. The satisfying flip the cards perform for viewers interested in their backsides, the shrinking animation (from full card to icon), the cards stackin



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